Brandwave

How popular isRemitly in search?

In August 2026, there were an estimated 1.2M branded searches for Remitly worldwide which held steady over the last 11 months. Remitly holds 9.8% estimated Share of Search among money transfer services worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Western Union89.5%
  2. Remitly9.8%
  3. OFX0.33%
  4. WorldRemit0.33%
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Which money transfer services compete with Remitly?

Remitly against money transfer services worldwide, by month

Share of Search by month for Western Union, Remitly. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionRemitlyOFXWorldRemit
Oct 202587.2%11.6%0.47%0.71%
Nov 202587.3%11.7%0.47%0.58%
Dec 202589.2%9.8%0.4%0.59%
Jan 202689.3%9.8%0.4%0.49%
Feb 202690.9%8.2%0.41%0.5%
Mar 202689.3%9.8%0.4%0.49%
Apr 202689.4%9.8%0.33%0.4%
May 202689.4%9.8%0.33%0.4%
Jun 202689.3%9.8%0.48%0.48%
Jul 202691.1%8.2%0.41%0.33%
Aug 202689.5%9.8%0.33%0.33%
Sep 2026————

  1. 1.Western Union

    89.5%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Remitly

    9.8%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +1.6 points.

  3. 3.OFX

    0.33%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.WorldRemit

    0.33%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Remitly and its closest rivals

How has branded search demand for Remitly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Remitly worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide decreased from 11.6% to 9.8%.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide peaked at 11.7% in November 2025 and was lowest at 8.2% in February 2026.

How did search popularity change for money transfer services worldwide in August 2026?

  1. In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%.

  2. In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%.

  3. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  4. Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Remitly compete?

Remitly is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Remittance services3rd of 66.9%Show ranking
Money transfer services2nd of 49.8%Shown above

How is Remitly measured?

Brandwave collects information about searches that people make online using Remitly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • remitly

Do you work for Remitly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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