Brandwave

Remitly vs WorldRemit:Which is more popular by branded search?

In August 2026, Remitly had more branded searches than WorldRemit among money transfer services worldwide. Remitly was estimated to have 1.2M branded searches compared to WorldRemit’s 40.5K, and held a 9.8% Share of Search versus WorldRemit’s 0.33%. These are worldwide searches for English-language branded terms.

Share of Search among money transfer services worldwide in August 2026Which is more popular in search, Remitly or WorldRemit?
Remitly9.8%1.2M searches
vs
WorldRemit0.33%40.5K searches

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Which is more popular in search, Remitly or WorldRemit?

Compare the services people use to send money abroad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Remitly and WorldRemit among money transfer services worldwide, by month

Share of Search by month for Remitly, WorldRemit. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionRemitlyOFXWorldRemit
Oct 202587.2%11.6%0.47%0.71%
Nov 202587.3%11.7%0.47%0.58%
Dec 202589.2%9.8%0.4%0.59%
Jan 202689.3%9.8%0.4%0.49%
Feb 202690.9%8.2%0.41%0.5%
Mar 202689.3%9.8%0.4%0.49%
Apr 202689.4%9.8%0.33%0.4%
May 202689.4%9.8%0.33%0.4%
Jun 202689.3%9.8%0.48%0.48%
Jul 202691.1%8.2%0.41%0.33%
Aug 202689.5%9.8%0.33%0.33%
Sep 2026————

How has the Remitly and WorldRemit comparison changed over the last 12 months?

  • Remitly was ahead of WorldRemit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide moved from 11.6% to 9.8%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 11 months ending August 2026, WorldRemit’s estimated Share of Search among money transfer services worldwide moved from 0.71% to 0.33%, and its estimated monthly branded searches moved from 74K to 40.5K.

How did search popularity change for money transfer services worldwide in August 2026?

  1. In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%.

  2. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Remitly’s and WorldRemit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Remitly

1 branded search term

  • remitly

WorldRemit

1 branded search term

  • worldremit

How the Brand Demand Index is measured

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Put your own brand in this comparison

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