Brandwave

How popular isWise in search?

In September 2026, there were an estimated 623K branded searches for Wise worldwide which is up 6.8% over the last 12 months. Wise holds 3.2% estimated Share of Search among money transfer services worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Western Union46.6%
  2. Revolut24.1%
  3. MoneyGram18.1%
  4. Remitly6.2%
  5. Wise3.2%
  6. Xe1.3%
  7. OFX0.25%
  8. WorldRemit0.21%
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Which money transfer services compete with Wise?

Wise against money transfer services worldwide, by month

Share of Search by month for Western Union, Revolut, MoneyGram, Remitly, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionRevolutMoneyGramRemitlyWiseXeOFXWorldRemit
Oct 202548.5%20.6%19.4%6.5%3.1%1.3%0.26%0.39%
Nov 202550.4%17.9%19.8%6.7%3.2%1.4%0.27%0.33%
Dec 202553.2%15.4%21%5.8%2.8%1.2%0.24%0.35%
Jan 202651.5%18.1%20.1%5.7%3%1.1%0.23%0.28%
Feb 202653.9%15.7%21.1%4.9%2.8%1.2%0.24%0.29%
Mar 202651.4%18.1%20.4%5.7%2.8%1.1%0.23%0.28%
Apr 202655.3%16.2%17.7%6.1%3.1%1.2%0.2%0.25%
May 202653.7%18.7%17.2%5.9%3%1.2%0.2%0.24%
Jun 202649.4%20.9%19.2%5.4%3.3%1.3%0.27%0.27%
Jul 202654.2%19.1%17.3%4.9%2.9%1.2%0.24%0.2%
Aug 202651.7%18.2%20%5.7%3.1%0.94%0.19%0.19%
Sep 202646.6%24.1%18.1%6.2%3.2%1.3%0.25%0.21%

  1. 1.Western Union

    46.6%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -5.1 points.

  2. 2.Revolut

    24.1%

    Moved from 3rd to 2nd. 4.7M estimated branded searches, +20.7% vs prior month. Share +5.9 points.

  3. 3.MoneyGram

    18.1%

    Moved from 2nd to 3rd. 3.6M estimated branded searches, -17.2% vs prior month. Share -1.9 points.

  4. 4.Remitly

    6.2%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Wise

    3.2%

    Held 5th. 623K estimated branded searches, -5.3% vs prior month. Share +0.1 points.

  6. 6.Xe

    1.3%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  7. 7.OFX

    0.25%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.WorldRemit

    0.21%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wise and its closest rivals

Every comparison with Wise

How has branded search demand for Wise changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wise worldwide rose from 584K to 623K.
  • Across the 12 months ending September 2026, Wise’s estimated Share of Search among money transfer services worldwide held steady, from 3.1% to 3.2%.

How did search popularity change for money transfer services worldwide in September 2026?

  1. In September 2026, Revolut overtook MoneyGram to rank 2nd among money transfer services worldwide, with 24.1% estimated Share of Search.

  2. In September 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 5.7% to 6.2%.

  3. In September 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 51.7% to 46.6%.

  4. In September 2026, MoneyGram lost estimated Share of Search among money transfer services worldwide, from 20% to 18.1%.

  5. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

Where does Wise compete?

Wise is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer apps6th of 62.1%Show ranking
Payment processors4th of 122.1%Show ranking
Creator payout platforms4th of 52.5%Show ranking
Money transfer services5th of 83.2%Shown above
Remittance services4th of 64.2%Show ranking
Send money brands4th of 54.2%Show ranking
Prepaid cards4th of 67.7%Show ranking
UK and European digital banks and money apps2nd of 109.6%Show ranking
Currency converter software1st of 367.8%Show ranking

How is Wise measured?

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • send money wise
  • transfer wise app
  • TransferWise
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise bank
  • wise banking app
  • wise business
  • wise card
  • wise debit card
  • wise international payments
  • wise money transfer
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card

Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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