How popular isWise in search?
In September 2026, there were an estimated 623K branded searches for Wise worldwide which is up 6.8% over the last 12 months. Wise holds 2.1% estimated Share of Search among payment processors worldwide and is ranked 4th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which payment processors compete with Wise?
Share of Search by month for PayPal, Revolut, Stripe, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Stripe | Wise | Adyen | Airwallex | GoCardless | Square | Worldline | Braintree | Shopify POS | Mollie |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 11.7% | 8.9% | 1.8% | 0.53% | 0.42% | 0.43% | 0.29% | 0.41% | 0.02% | 0.08% | 0.04% |
| Nov 2025 | 77% | 10% | 9.1% | 1.8% | 0.44% | 0.42% | 0.44% | 0.28% | 0.42% | 0.02% | 0.08% | 0.04% |
| Dec 2025 | 78.1% | 10.1% | 7.7% | 1.8% | 0.54% | 0.64% | 0.44% | 0.25% | 0.34% | 0.02% | 0.07% | 0.04% |
| Jan 2026 | 75.1% | 11.7% | 8.9% | 2% | 0.52% | 0.61% | 0.52% | 0.31% | 0.33% | 0.02% | 0.08% | 0.04% |
| Feb 2026 | 72.9% | 11.5% | 10.6% | 2% | 0.75% | 0.73% | 0.61% | 0.4% | 0.39% | 0.03% | 0.1% | 0.05% |
| Mar 2026 | 69.4% | 13.2% | 12.3% | 2% | 0.6% | 0.69% | 0.58% | 0.48% | 0.56% | 0.03% | 0.09% | 0.04% |
| Apr 2026 | 72.8% | 11.5% | 10.6% | 2.2% | 0.62% | 0.72% | 0.5% | 0.53% | 0.39% | 0.03% | 0.1% | 0.04% |
| May 2026 | 71.1% | 13.4% | 10.4% | 2.1% | 0.61% | 0.71% | 0.49% | 0.63% | 0.38% | 0.02% | 0.09% | 0.04% |
| Jun 2026 | 70.9% | 13.4% | 10.5% | 2.1% | 0.73% | 0.71% | 0.49% | 0.66% | 0.38% | 0.02% | 0.09% | 0.04% |
| Jul 2026 | 71.2% | 13.6% | 10.4% | 2.1% | 0.5% | 0.71% | 0.49% | 0.55% | 0.31% | 0.02% | 0.09% | 0.04% |
| Aug 2026 | 71% | 13.6% | 10.3% | 2.3% | 0.61% | 0.71% | 0.48% | 0.46% | 0.31% | 0.13% | 0.06% | 0.04% |
| Sep 2026 | 69.4% | 16% | 10% | 2.1% | 0.59% | 0.57% | 0.47% | 0.35% | 0.31% | 0.11% | 0.06% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 20.5M | +0.05% | -1.6 points | |
| 2, held 2nd | 16% | 4.7M | +20.7% | +2.4 points | |
| 3, held 3rd | 10% | 2.9M | -1.2% | -0.4 points | |
| 4, held 4th | 2.1% | 623K | -5.3% | -0.2 points | |
| 5, moved from 6th to 5th | 0.59% | 176K | +0.47% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.57% | 168K | -17.7% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.47% | 140K | +0.34% | 0 points | |
| 8, held 8th | 0.35% | 102K | -23.6% | -0.1 points | |
| 9, held 9th | 0.31% | 90.5K | 0% | 0 points | |
| 10, held 10th | 0.11% | 31.6K | -16.3% | 0 points | |
| 11, held 11th | 0.06% | 18.1K | 0% | 0 points | |
| 12, held 12th | 0.03% | 8.8K | -16.7% | 0 points |
1.
PayPal69.4%
Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share -1.6 points.
2.
Revolut16%
Held 2nd. 4.7M estimated branded searches, +20.7% vs prior month. Share +2.4 points.
3.
Stripe10%
Held 3rd. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.4 points.
4.
Wise2.1%
Held 4th. 623K estimated branded searches, -5.3% vs prior month. Share -0.2 points.
5.
Adyen
0.59%
Moved from 6th to 5th. 176K estimated branded searches, +0.47% vs prior month. Share 0 points.
0.57%
Moved from 5th to 6th. 168K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
0.47%
Held 7th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.
8.
Square0.35%
Held 8th. 102K estimated branded searches, -23.6% vs prior month. Share -0.1 points.
0.31%
Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Braintree0.11%
Held 10th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.
11.
Shopify POS0.06%
Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Mollie0.03%
Held 12th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.
Compare search popularity between Wise and its closest rivals
Every comparison with Wise
34 comparisons
- Cash App vs Wise
- MoneyGram vs Wise
- Payoneer vs Wise
- PayPal vs Wise
- Remitly vs Wise
- Revolut vs Wise
- Stripe vs Wise
- Venmo vs Wise
- Western Union vs Wise
- Wise vs Zelle
- Paysafecard vs Wise
- Monzo vs Wise
- Skrill vs Wise
- N26 vs Wise
- Wise vs Xe
- Wise vs Xoom
- Adyen vs Wise
- Airwallex vs Wise
- bunq vs Wise
- GoCardless vs Wise
- Square vs Wise
- Starling Bank vs Wise
- Wise vs Worldline
- Neteller vs Wise
- Wise vs Zopa
- Tipalti vs Wise
- OFX vs Wise
- Wise vs WorldRemit
- Braintree vs Wise
- Chase UK vs Wise
- Shopify POS vs Wise
- Atom bank vs Wise
- Mollie vs Wise
- Kroo vs Wise
How has branded search demand for Wise changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wise worldwide rose from 584K to 623K.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide held steady, from 1.8% to 2.1%.
How did search popularity change for payment processors worldwide in September 2026?
6 changes
In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 13.6% to 16%.
In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 71% to 69.4%.
In September 2026, Adyen rose from 6th to 5th among payment processors worldwide.
In September 2026, Airwallex fell from 5th to 6th among payment processors worldwide.
Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.
Estimated monthly branded searches for Shopify POS worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Where does Wise compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Money transfer apps | 6th of 6 | 2.1% | Show ranking |
| Payment processors | 4th of 12 | 2.1% | Shown above |
| Creator payout platforms | 4th of 5 | 2.5% | Show ranking |
| Money transfer services | 5th of 8 | 3.2% | Show ranking |
| Remittance services | 4th of 6 | 4.2% | Show ranking |
| Send money brands | 4th of 5 | 4.2% | Show ranking |
| Currency converter software | 2nd of 4 | 6.2% | Show ranking |
| Prepaid cards | 4th of 6 | 7.7% | Show ranking |
| UK and European digital banks and money apps | 2nd of 10 | 9.6% | Show ranking |
How is Wise measured?
Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- send money wise
- transfer wise app
- TransferWise
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise bank
- wise banking app
- wise business
- wise card
- wise debit card
- wise international payments
- wise money transfer
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wise your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.