Wise vs Zelle:Which is more popular by branded search?
In August 2026, Wise and Zelle were level on Share of Search among money transfer apps worldwide, with an estimated 874K versus 823K branded searches, at 3% and 2.8% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Wise or Zelle?
Compare the money transfer apps finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wise, Zelle. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Cash App | Venmo | Wise | Zelle |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 11.5% | 5.3% | 5.3% | 2.2% | 2.9% |
| Nov 2025 | 75% | 9.9% | 5.5% | 4.5% | 2.2% | 3% |
| Dec 2025 | 74.9% | 9.8% | 4.5% | 5.5% | 2.3% | 3% |
| Jan 2026 | 73.3% | 11.6% | 5.3% | 4.4% | 2.5% | 2.9% |
| Feb 2026 | 70.3% | 11.2% | 6.2% | 6.2% | 2.6% | 3.4% |
| Mar 2026 | 69.3% | 13.4% | 6.2% | 5% | 2.7% | 3.4% |
| Apr 2026 | 70.8% | 11.5% | 6.3% | 5.2% | 2.8% | 3.4% |
| May 2026 | 69.4% | 13.3% | 6.2% | 5.1% | 2.8% | 3.4% |
| Jun 2026 | 70.2% | 13.4% | 5.1% | 5.1% | 2.8% | 3.4% |
| Jul 2026 | 70.5% | 13.7% | 5.1% | 5.1% | 2.7% | 2.8% |
| Aug 2026 | 69.5% | 13.5% | 6.2% | 5.1% | 3% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Wise and Zelle comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Wise took it in August 2026.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer apps worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 759K to 874K.
- Across the 11 months ending August 2026, Zelle’s estimated Share of Search among money transfer apps worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for money transfer apps worldwide in August 2026?
2 changes
In August 2026, Wise rose from 6th to 5th among money transfer apps worldwide.
In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Wise’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wise
32 branded search terms
- send money wise
- send money with wise
- transfer wise account
- transfer wise app
- TransferWise
- transferwise account
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise account
- wise app
- wise app money transfer
- wise bank
- wise banking app
- wise business
- wise business account
- wise card
- wise com
- wise debit card
- wise international bank transfer
- wise international payments
- wise money transfer
- wise money transfer app
- wise money transfer service
- wise multi currency account
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
- wise.com
Zelle
1 branded search term
- zelle
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