How popular isXe in search?
In September 2026, there were an estimated 246K branded searches for Xe worldwide which held steady over the last 12 months. Xe holds 1.3% estimated Share of Search among money transfer services worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Western Union46.6%
Revolut24.1%MoneyGram18.1%
Remitly6.2%
Wise3.2%
Xe1.3%
OFX0.25%
WorldRemit0.21%
Follow Xe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which money transfer services compete with Xe?
Share of Search by month for Western Union, Revolut, MoneyGram, Remitly, Wise, Xe. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Revolut | MoneyGram | Remitly | Wise | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 20.6% | 19.4% | 6.5% | 3.1% | 1.3% | 0.26% | 0.39% |
| Nov 2025 | 50.4% | 17.9% | 19.8% | 6.7% | 3.2% | 1.4% | 0.27% | 0.33% |
| Dec 2025 | 53.2% | 15.4% | 21% | 5.8% | 2.8% | 1.2% | 0.24% | 0.35% |
| Jan 2026 | 51.5% | 18.1% | 20.1% | 5.7% | 3% | 1.1% | 0.23% | 0.28% |
| Feb 2026 | 53.9% | 15.7% | 21.1% | 4.9% | 2.8% | 1.2% | 0.24% | 0.29% |
| Mar 2026 | 51.4% | 18.1% | 20.4% | 5.7% | 2.8% | 1.1% | 0.23% | 0.28% |
| Apr 2026 | 55.3% | 16.2% | 17.7% | 6.1% | 3.1% | 1.2% | 0.2% | 0.25% |
| May 2026 | 53.7% | 18.7% | 17.2% | 5.9% | 3% | 1.2% | 0.2% | 0.24% |
| Jun 2026 | 49.4% | 20.9% | 19.2% | 5.4% | 3.3% | 1.3% | 0.27% | 0.27% |
| Jul 2026 | 54.2% | 19.1% | 17.3% | 4.9% | 2.9% | 1.2% | 0.24% | 0.2% |
| Aug 2026 | 51.7% | 18.2% | 20% | 5.7% | 3.1% | 0.94% | 0.19% | 0.19% |
| Sep 2026 | 46.6% | 24.1% | 18.1% | 6.2% | 3.2% | 1.3% | 0.25% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 9.1M | -17.7% | -5.1 points | |
| 2, moved from 3rd to 2nd | 24.1% | 4.7M | +20.7% | +5.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.1% | 3.6M | -17.2% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.2% | 1.2M | 0% | +0.5 points | |
| 5, held 5th | 3.2% | 623K | -5.3% | +0.1 points | |
| 6, held 6th | 1.3% | 246K | +22.4% | +0.3 points | |
| 7, held 7th | 0.25% | 49.5K | +22.2% | +0.1 points | |
| 8, held 8th | 0.21% | 40.5K | 0% | 0 points |
46.6%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -5.1 points.
2.
Revolut24.1%
Moved from 3rd to 2nd. 4.7M estimated branded searches, +20.7% vs prior month. Share +5.9 points.
18.1%
Moved from 2nd to 3rd. 3.6M estimated branded searches, -17.2% vs prior month. Share -1.9 points.
4.
Remitly6.2%
Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Wise3.2%
Held 5th. 623K estimated branded searches, -5.3% vs prior month. Share +0.1 points.
6.
Xe1.3%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
7.
OFX0.25%
Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
0.21%
Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Xe and its closest rivals
How has branded search demand for Xe changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xe worldwide held steady at 246K.
- Across the 12 months ending September 2026, Xe’s estimated Share of Search among money transfer services worldwide held steady at 1.3%.
How did search popularity change for money transfer services worldwide in September 2026?
5 changes
In September 2026, Revolut overtook MoneyGram to rank 2nd among money transfer services worldwide, with 24.1% estimated Share of Search.
In September 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 5.7% to 6.2%.
In September 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 51.7% to 46.6%.
In September 2026, MoneyGram lost estimated Share of Search among money transfer services worldwide, from 20% to 18.1%.
Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.
Where does Xe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Money transfer services | 6th of 8 | 1.3% | Shown above |
| Currency converter software | 2nd of 3 | 26.8% | Show ranking |
| Currency exchange services | 1st of 6 | 50.1% | Show ranking |
How is Xe measured?
Brandwave collects information about searches that people make online using Xe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- xe com
Do you work for Xe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Xe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.