OFX vs Xe:Which is more popular by branded search?
In August 2026, Xe had more branded searches than OFX among currency exchange services worldwide. Xe was estimated to have 201K branded searches compared to OFX’s 40.5K, and held a 46.2% Share of Search versus OFX’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OFX or Xe?
Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xe, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Xe | Travelex | WorldFirst | OFX | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Nov 2025 | 48.8% | 26.8% | 12% | 9.8% | 2% | 0.71% |
| Dec 2025 | 47.6% | 26.1% | 14.3% | 9.6% | 1.9% | 0.56% |
| Jan 2026 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Feb 2026 | 50% | 27.5% | 10.1% | 10.1% | 1.6% | 0.73% |
| Mar 2026 | 49.8% | 27.3% | 10% | 10% | 2% | 0.89% |
| Apr 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| May 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| Jun 2026 | 52.8% | 23.6% | 10.6% | 10.6% | 1.7% | 0.62% |
| Jul 2026 | 50.1% | 27.5% | 10.1% | 10.1% | 1.6% | 0.59% |
| Aug 2026 | 46.2% | 31% | 11.4% | 9.3% | 1.5% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the OFX and Xe comparison changed over the last 12 months?
3 findings
- Xe was ahead of OFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among currency exchange services worldwide moved from 9.5% to 9.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among currency exchange services worldwide moved from 47% to 46.2%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for currency exchange services worldwide in August 2026?
3 changes
In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.
In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%.
In August 2026, OFX lost estimated Share of Search among currency exchange services worldwide, from 10.1% to 9.3%.
How each brand is measured
Brandwave collects information about searches that people make online using OFX’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.