How popular isXe in search?
In September 2026, there were an estimated 246K branded searches for Xe worldwide which held steady over the last 12 months. Xe holds 26.8% estimated Share of Search among currency converter software worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which currency converter software compete with Xe?
Share of Search by month for Wise, Xe, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Wise | Xe | OFX |
|---|---|---|---|
| Oct 2025 | 66.4% | 28% | 5.6% |
| Nov 2025 | 66% | 28.3% | 5.7% |
| Dec 2025 | 66.5% | 27.9% | 5.6% |
| Jan 2026 | 68.8% | 25.9% | 5.2% |
| Feb 2026 | 65.8% | 28.5% | 5.7% |
| Mar 2026 | 66.9% | 27.5% | 5.5% |
| Apr 2026 | 68.3% | 27.2% | 4.5% |
| May 2026 | 68.1% | 27.4% | 4.5% |
| Jun 2026 | 67.4% | 27.2% | 5.5% |
| Jul 2026 | 67% | 27.5% | 5.5% |
| Aug 2026 | 73.1% | 22.3% | 4.5% |
| Sep 2026 | 67.8% | 26.8% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.8% | 623K | -5.3% | -5.3 points | |
| 2, held 2nd | 26.8% | 246K | +22.4% | +4.4 points | |
| 3, held 3rd | 5.4% | 49.5K | +22.2% | +0.9 points |
Compare search popularity between Xe and its closest rivals
How has branded search demand for Xe changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xe worldwide held steady at 246K.
- Across the 12 months ending September 2026, Xe’s estimated Share of Search among currency converter software worldwide decreased from 28% to 26.8%.
- Across the 12 months ending September 2026, Xe’s estimated Share of Search among currency converter software worldwide peaked at 28.5% in February 2026 and was lowest at 22.3% in August 2026.
How did search popularity change for currency converter software worldwide in September 2026?
3 changes
In September 2026, Xe gained estimated Share of Search among currency converter software worldwide, from 22.3% to 26.8%.
In September 2026, OFX gained estimated Share of Search among currency converter software worldwide, from 4.5% to 5.4%.
In September 2026, Wise lost estimated Share of Search among currency converter software worldwide, from 73.1% to 67.8%.
Where does Xe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Money transfer services | 6th of 8 | 1.3% | Show ranking |
| Currency converter software | 2nd of 3 | 26.8% | Shown above |
| Currency exchange services | 1st of 6 | 50.1% | Show ranking |
How is Xe measured?
Brandwave collects information about searches that people make online using Xe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- xe com
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Is Xe your brand?
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