Brandwave

Currency exchange services:Which brands are most popular in search?

In August 2026, Xe was the most searched among currency exchange services worldwide, with an estimated 201K branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xe46.2%
  2. Travelex31%
  3. WorldFirst11.4%
  4. OFX9.3%
  5. TorFX1.5%
  6. CurrencyFair0.67%

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Share of SearchLeaderboard

Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among currency exchange services worldwide, by month

Share of Search by month for Xe, Travelex, WorldFirst, OFX. The figures are in the table below the chart.

View monthly share of search table
MonthXeTravelexWorldFirstOFXTorFXCurrencyFair
Oct 202547%31.5%9.5%9.5%1.9%0.69%
Nov 202548.8%26.8%12%9.8%2%0.71%
Dec 202547.6%26.1%14.3%9.6%1.9%0.56%
Jan 202647%31.5%9.5%9.5%1.9%0.69%
Feb 202650%27.5%10.1%10.1%1.6%0.73%
Mar 202649.8%27.3%10%10%2%0.89%
Apr 202651%28%10.3%8.4%1.7%0.6%
May 202651%28%10.3%8.4%1.7%0.6%
Jun 202652.8%23.6%10.6%10.6%1.7%0.62%
Jul 202650.1%27.5%10.1%10.1%1.6%0.59%
Aug 202646.2%31%11.4%9.3%1.5%0.67%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Xe

    46.2%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3.9 points.

  2. 2.Travelex

    31%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.WorldFirst

    11.4%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.OFX

    9.3%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.TorFX

    1.5%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.CurrencyFair

    0.67%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among currency exchange services worldwide?

In August 2026, Xe was the most searched among currency exchange services worldwide, with an estimated 201K branded searches and 46.2% estimated Share of Search within this set. Travelex is in 2nd place, 15.2 percentage points behind at 31% Share of Search.

Global currency exchange services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xe47% → 46.2%52.8%Jun 202646.2%Aug 20261st
Travelex31.5% → 31%31.5%Oct 202523.6%Jun 20262nd
WorldFirst9.5% → 11.4%14.3%Dec 20259.5%Oct 20254th → 3rd
OFX9.5% → 9.3%10.6%Jun 20268.4%Apr 20263rd → 4th
TorFX1.9% → 1.5%2%Mar 20261.5%Aug 20265th
CurrencyFair0.69% → 0.67%0.89%Mar 20260.56%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Xe’s estimated Share of Search among currency exchange services worldwide decreased from 47% to 46.2%.
  • Across the 11 months ending August 2026, Travelex’s estimated Share of Search among currency exchange services worldwide decreased from 31.5% to 31%.
  • Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide increased from 9.5% to 11.4%.
  • Across the 11 months ending August 2026, Xe’s estimated Share of Search among currency exchange services worldwide peaked at 52.8% in June 2026 and was lowest at 46.2% in August 2026.
  • Across the 11 months ending August 2026, Travelex’s estimated Share of Search among currency exchange services worldwide peaked at 31.5% in October 2025 and was lowest at 23.6% in June 2026.
  • Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide peaked at 14.3% in December 2025 and was lowest at 9.5% in October 2025.
  • Across the 11 months ending August 2026, OFX’s estimated Share of Search among currency exchange services worldwide peaked at 10.6% in June 2026 and was lowest at 8.4% in April 2026.
  • Across the 11 months ending August 2026, WorldFirst rose from 4th to 3rd among currency exchange services worldwide.
  • Across the 11 months ending August 2026, OFX fell from 3rd to 4th among currency exchange services worldwide.
  • Across the 11 months ending August 2026, TorFX and CurrencyFair held steady: their estimated Share of Search among currency exchange services worldwide each moved less than 0.5 percentage points.

How did search popularity change for currency exchange services worldwide in August 2026?

  1. In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.

  2. In August 2026, Travelex gained estimated Share of Search among currency exchange services worldwide, from 27.5% to 31%.

  3. In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%.

  4. In August 2026, OFX lost estimated Share of Search among currency exchange services worldwide, from 10.1% to 9.3%.

  5. Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for CurrencyFair worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

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