Travelex vs WorldFirst:Which is more popular by branded search?
In August 2026, Travelex had more branded searches than WorldFirst among currency exchange services worldwide. Travelex was estimated to have 135K branded searches compared to WorldFirst’s 49.5K, and held a 31% Share of Search versus WorldFirst’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Travelex or WorldFirst?
Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Travelex, WorldFirst. The figures are in the table below the chart.
View monthly share of search table
| Month | Xe | Travelex | WorldFirst | OFX | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Nov 2025 | 48.8% | 26.8% | 12% | 9.8% | 2% | 0.71% |
| Dec 2025 | 47.6% | 26.1% | 14.3% | 9.6% | 1.9% | 0.56% |
| Jan 2026 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Feb 2026 | 50% | 27.5% | 10.1% | 10.1% | 1.6% | 0.73% |
| Mar 2026 | 49.8% | 27.3% | 10% | 10% | 2% | 0.89% |
| Apr 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| May 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| Jun 2026 | 52.8% | 23.6% | 10.6% | 10.6% | 1.7% | 0.62% |
| Jul 2026 | 50.1% | 27.5% | 10.1% | 10.1% | 1.6% | 0.59% |
| Aug 2026 | 46.2% | 31% | 11.4% | 9.3% | 1.5% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Travelex and WorldFirst comparison changed over the last 12 months?
3 findings
- Travelex was ahead of WorldFirst in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Travelex’s estimated Share of Search among currency exchange services worldwide moved from 31.5% to 31%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide moved from 9.5% to 11.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for currency exchange services worldwide in August 2026?
2 changes
In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.
In August 2026, Travelex gained estimated Share of Search among currency exchange services worldwide, from 27.5% to 31%.
How each brand is measured
Brandwave collects information about searches that people make online using Travelex’s and WorldFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Travelex
1 branded search term
- travelex
WorldFirst
1 branded search term
- worldfirst
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.