Travelex vs Wise:Which is more popular?
In September 2026, Travelex had more branded searches than Wise among currency exchange services worldwide. Travelex had about 135,000 branded searches, while Wise had 71,700. Travelex made up 23.2% of all currency exchange service searches we track, and Wise accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about currency exchange services, Wise appeared in all four answers and Travelex in none.
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Top currency exchange services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wise appeared in all four answers. Travelex did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wise1st
Western Union2nd
Xe3rd
OFX4th
Travelex–
WorldFirst–
TorFX–
CurrencyFair–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Western Union3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Xe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OFX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Travelex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WorldFirst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TorFX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- CurrencyFair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about currency exchange services
4 answers
Asked ChatGPT
“Which currency exchange service should I use?”
- 1Wise
- 1
Asked ChatGPT
“What are the best currency exchange services?”
Asked ChatGPT
“What's the best currency exchange service for sending money abroad?”
Searched Google, AI Overview
“currency exchange services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“international money transfer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Travelex or Wise more popular in search?
This chart shows how often people search Google for Travelex and Wise by name. Each line represents a brand's share of searches for all eight currency exchange services we track, month by month, from English-language searches worldwide.
Share of searches by month for Travelex, Wise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xe | Travelex | Wise | OFX | WorldFirst | Western Union | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 27.1% | 9.6% | 8.1% | 8.1% | 4.4% | 1.6% | 0.59% |
| Nov 2025 | 42.3% | 23.2% | 9.5% | 8.5% | 10.4% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 22.2% | 10.3% | 8.2% | 12.2% | 4.5% | 1.6% | 0.48% |
| Jan 2026 | 39.5% | 26.5% | 11.5% | 8% | 8% | 4.4% | 1.6% | 0.58% |
| Feb 2026 | 43% | 23.6% | 10.2% | 8.6% | 8.6% | 3.9% | 1.4% | 0.63% |
| Mar 2026 | 41.1% | 22.6% | 12.8% | 8.3% | 8.3% | 4.5% | 1.7% | 0.74% |
| Apr 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| May 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| Jun 2026 | 44.3% | 19.8% | 12.9% | 8.9% | 8.9% | 3.3% | 1.5% | 0.52% |
| Jul 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
| Aug 2026 | 37.5% | 25.2% | 15.4% | 7.6% | 9.2% | 3.4% | 1.2% | 0.54% |
| Sep 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
How has the Travelex and Wise comparison changed over the last 12 months?
3 findings
- Travelex was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Travelex’s share of searches among currency exchange services worldwide moved from 27.1% to 23.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide moved from 9.6% to 12.3%, and its estimated monthly branded searches moved from 58.6K to 71.7K.
How did search popularity change for currency exchange services worldwide in September 2026?
2 changes
In September 2026, Wise lost share of searches among currency exchange services worldwide, from 15.4% to 12.3%.
In September 2026, Travelex lost share of searches among currency exchange services worldwide, from 25.2% to 23.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Travelex’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among currency exchange services
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