Brandwave

How popular isWise?

In September 2026, people searched for Wise by name about 623,000 times worldwide, a 6.8% increase from the previous year. These searches made up 12.3% of all global currency exchange service searches, placing Wise third out of eight services. When we asked both ChatGPT and Google AI Overviews about currency exchange services, Wise appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Wise is the third most searched of 8 competitors and the most recommended in AI answers.

  1. XeShare of searches 42.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. TravelexShare of searches 23.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. WiseShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. OFXShare of searches 8.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. WorldFirstShare of searches 8.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

Wise website (opens in a new tab)

Follow Wise and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top currency exchange services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wise appeared in all four answers. Wise is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Western Union2nd
  3. Xe3rd
  4. OFX4th
  5. Travelex–
  6. WorldFirst–
  7. TorFX–
  8. CurrencyFair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Western Union3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OFX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Travelex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WorldFirst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TorFX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CurrencyFair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about currency exchange services

4 answers

  • Asked ChatGPT

    “Which currency exchange service should I use?”

    1. 1Wise

  • Asked ChatGPT

    “What are the best currency exchange services?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
    4. 4Western Union

  • Asked ChatGPT

    “What's the best currency exchange service for sending money abroad?”

    1. 1Wise
    2. 2Xe
    3. 3Western Union

  • Searched Google, AI Overview

    “currency exchange services”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “international money transfer”

    1. 1Wise
    2. 2Western Union
    3. 3OFX

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which currency exchange services compete with Wise?

Wise against currency exchange services worldwide, by month

Share of searches by month for Xe, Travelex, Wise, OFX, WorldFirst, Western Union. The figures are in the table below the chart.

View monthly share of searches table
MonthXeTravelexWiseOFXWorldFirstWestern UnionTorFXCurrencyFair
Oct 202540.4%27.1%9.6%8.1%8.1%4.4%1.6%0.59%
Nov 202542.3%23.2%9.5%8.5%10.4%3.8%1.7%0.62%
Dec 202540.5%22.2%10.3%8.2%12.2%4.5%1.6%0.48%
Jan 202639.5%26.5%11.5%8%8%4.4%1.6%0.58%
Feb 202643%23.6%10.2%8.6%8.6%3.9%1.4%0.63%
Mar 202641.1%22.6%12.8%8.3%8.3%4.5%1.7%0.74%
Apr 202642.7%23.4%12.5%7%8.6%3.9%1.4%0.5%
May 202642.7%23.4%12.5%7%8.6%3.9%1.4%0.5%
Jun 202644.3%19.8%12.9%8.9%8.9%3.3%1.5%0.52%
Jul 202642.4%23.2%12.3%8.5%8.5%3.1%1.4%0.5%
Aug 202637.5%25.2%15.4%7.6%9.2%3.4%1.2%0.54%
Sep 202642.4%23.2%12.3%8.5%8.5%3.1%1.4%0.5%

  1. 1.Xe

    42.4%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +4.9 points.

  2. 2.Travelex

    23.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Wise

    12.3%

    Held 3rd. 71.7K estimated branded searches, -13.3% vs prior month. Share -3.1 points.

  4. 4.OFX

    8.5%

    Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.WorldFirst

    8.5%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Western Union

    3.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.TorFX

    1.4%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  8. 8.CurrencyFair

    0.5%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wise and its closest rivals

Every comparison with Wise

45 comparisons

How has branded search demand for Wise changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wise worldwide rose from 584K to 623K.
  • Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide increased from 9.6% to 12.3%.
  • Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide peaked at 15.4% in August 2026 and was lowest at 9.5% in November 2025.

How did search popularity change for currency exchange services worldwide in September 2026?

6 changes

  1. In September 2026, OFX overtook WorldFirst to rank 4th among currency exchange services worldwide, with 8.5% of the searches.

  2. In September 2026, Xe gained share of searches among currency exchange services worldwide, from 37.5% to 42.4%.

  3. In September 2026, Wise lost share of searches among currency exchange services worldwide, from 15.4% to 12.3%.

  4. In September 2026, Travelex lost share of searches among currency exchange services worldwide, from 25.2% to 23.2%.

  5. In September 2026, WorldFirst lost share of searches among currency exchange services worldwide, from 9.2% to 8.5%.

  6. Estimated monthly branded searches for Western Union worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are Wise’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • send money wise
  • transfer wise app
  • TransferWise
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise bank
  • wise banking app
  • wise business
  • wise card
  • wise debit card
  • wise international payments
  • wise money transfer
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card

Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wise compete?

Wise is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services9th of 121.4%Show ranking
Payment processors8th of 150.25%Show ranking
Creator payout platforms4th of 50.3%Show ranking
Send money brands4th of 53.1%Show ranking
Remittance services4th of 62.4%Show ranking
UK and European digital banks and money apps3rd of 107.1%Show ranking
Fintech5th of 91.6%Show ranking
Currency converter software2nd of 432.2%Show ranking
Currency exchange services3rd of 812.3%Shown above
Creator with pink hair and a pink jacket

Is Wise your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free