Brandwave

How popular isWise in search?

In September 2026, people searched for Wise by name about 623,000 times worldwide, a 6.8% increase from the previous year. These searches made up 1.6% of all global fintech searches, placing Wise fifth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Stripe64.6%
  2. SoFi27.7%
  3. Adyen3.8%
  4. Mercury1.7%
  5. Wise1.6%
  6. Marqeta0.34%
  7. Rapyd0.29%
  8. Plaid0.02%
  9. Unit<0.01%
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Which fintech compete with Wise?

Wise against fintech worldwide, by month

Share of searches by month for Stripe, SoFi, Adyen, Wise. The figures are in the table below the chart.

View monthly share of searches table
MonthStripeSoFiAdyenMercuryWiseMarqetaRapydPlaidUnit
Oct 202565.1%27.7%3.8%1.4%1.3%0.41%0.36%0.02%<0.01%
Nov 202569%24.2%3.3%1.5%1.3%0.36%0.31%0.02%<0.01%
Dec 202564.1%27.2%4.5%1.6%1.7%0.4%0.35%0.02%<0.01%
Jan 202664.7%27.6%3.7%1.7%1.6%0.41%0.29%0.02%<0.01%
Feb 202667.7%23.6%4.8%1.7%1.4%0.43%0.3%0.02%<0.01%
Mar 202668.8%24%3.3%1.8%1.5%0.36%0.25%0.02%<0.01%
Apr 202664.5%27.4%3.7%2%1.6%0.41%0.29%0.02%<0.01%
May 202664.7%27.5%3.7%1.7%1.6%0.41%0.35%0.02%<0.01%
Jun 202664.1%27.3%4.5%1.7%1.6%0.41%0.29%0.01%<0.01%
Jul 202665%27.8%3.1%1.7%1.6%0.41%0.36%0.01%<0.01%
Aug 202664.5%27.6%3.8%1.7%1.9%0.33%0.29%0.01%<0.01%
Sep 202664.6%27.7%3.8%1.7%1.6%0.34%0.29%0.02%<0.01%

  1. 1.Stripe

    64.6%

    Held 1st. 2.8M estimated branded searches, -0.19% vs prior month. Share +0.1 points.

  2. 2.SoFi

    27.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Adyen

    3.8%

    Held 3rd. 167K estimated branded searches, +0.04% vs prior month. Share 0 points.

  4. 4.Mercury

    1.7%

    Moved from 5th to 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wise

    1.6%

    Moved from 4th to 5th. 71.7K estimated branded searches, -13.3% vs prior month. Share -0.2 points.

  6. 6.Marqeta

    0.34%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Rapyd

    0.29%

    Held 7th. 12.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Plaid

    0.02%

    Held 8th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  9. 9.Unit

    <0.01%

    Held 9th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Wise and its closest rivals

Every comparison with Wise

45 comparisons

How has branded search demand for Wise changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wise worldwide rose from 584K to 623K.
  • Across the 12 months ending September 2026, Wise’s share of searches among fintech worldwide held steady, from 1.3% to 1.6%.

How did search popularity change for fintech worldwide in September 2026?

5 changes

  1. In September 2026, Mercury rose from 5th to 4th among fintech worldwide.

  2. In September 2026, Wise fell from 4th to 5th among fintech worldwide.

  3. Estimated monthly branded searches for Unit worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

  4. Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 12 measured months, from 15.7K to 12.8K in September 2026.

  5. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Wise’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • send money wise
  • transfer wise app
  • TransferWise
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise bank
  • wise banking app
  • wise business
  • wise card
  • wise debit card
  • wise international payments
  • wise money transfer
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card

Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wise compete?

Wise is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services9th of 121.4%Show ranking
Payment processors8th of 150.25%Show ranking
Creator payout platforms4th of 50.3%Show ranking
Send money brands4th of 53.1%Show ranking
Remittance services4th of 62.4%Show ranking
UK and European digital banks and money apps3rd of 107.1%Show ranking
Fintech5th of 91.6%Shown above
Currency converter software2nd of 432.2%Show ranking
Currency exchange services3rd of 812.3%Show ranking
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Is Wise your brand?

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