Brandwave

Fintech:Which brands are most popular in search?

In August 2026, Stripe was the most searched among fintech worldwide, with an estimated 3.1M branded searches and 82.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe82.7%
  2. Plaid12.1%
  3. Adyen4.7%
  4. Marqeta0.4%
  5. Rapyd0.02%
  6. Unit0.02%

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Share of SearchLeaderboard

Compare the fintech operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fintech worldwide, by month

Share of Search by month for Stripe, Plaid, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthStripePlaidAdyenMarqetaRapydUnit
Oct 202582.5%12.2%4.8%0.49%0.02%0.03%
Nov 202578.4%17.4%3.7%0.38%0.02%0.04%
Dec 202577.4%16.8%5.3%0.45%0.02%0.03%
Jan 202682.6%12.2%4.7%0.49%0.02%0.03%
Feb 202683.6%10.1%5.7%0.5%0.02%0.02%
Mar 202686.9%8.6%4.1%0.42%0.02%0.02%
Apr 202684.5%10.2%4.8%0.5%0.02%0.02%
May 202684.5%10.1%4.8%0.5%0.02%0.02%
Jun 202683.9%9.9%5.7%0.49%0.02%0.02%
Jul 202685.3%10.2%4%0.5%0.02%0.02%
Aug 202682.7%12.1%4.7%0.4%0.02%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Stripe

    82.7%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -2.6 points.

  2. 2.Plaid

    12.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Adyen

    4.7%

    Held 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.7 points.

  4. 4.Marqeta

    0.4%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Rapyd

    0.02%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Unit

    0.02%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fintech worldwide?

In August 2026, Stripe was the most searched among fintech worldwide, with an estimated 3.1M branded searches and 82.7% estimated Share of Search within this set. Plaid is in 2nd place, 70.6 percentage points behind at 12.1% Share of Search.

Global fintech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stripe82.5% → 82.7%86.9%Mar 202677.4%Dec 20251st
Plaid12.2% → 12.1%17.4%Nov 20258.6%Mar 20262nd
Adyen4.8% → 4.7%5.7%Feb 20263.7%Nov 20253rd
Marqeta0.49% → 0.4%0.5%Jul 20260.38%Nov 20254th
Rapyd0.02%0.02%Jul 20260.02%Feb 20266th → 5th
Unit0.03% → 0.02%0.04%Nov 20250.02%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among fintech worldwide peaked at 86.9% in March 2026 and was lowest at 77.4% in December 2025.
  • Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide peaked at 17.4% in November 2025 and was lowest at 8.6% in March 2026.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among fintech worldwide peaked at 5.7% in February 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Rapyd rose from 6th to 5th among fintech worldwide.
  • Across the 11 months ending August 2026, Unit fell from 5th to 6th among fintech worldwide.
  • Across the 11 months ending August 2026, Stripe, Plaid, Adyen and Marqeta held steady: their estimated Share of Search among fintech worldwide each moved less than 0.5 percentage points.

How did search popularity change for fintech worldwide in August 2026?

  1. In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.

  2. In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.

  3. In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%.

  4. Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

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