Brandwave

How popular isUnit in search?

In August 2026, there were an estimated 720 branded searches for Unit worldwide which is down 28% over the last 11 months. Unit holds 0.02% estimated Share of Search among fintech worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe82.7%
  2. Plaid12.1%
  3. Adyen4.7%
  4. Marqeta0.4%
  5. Rapyd0.02%
  6. Unit0.02%
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Which fintech compete with Unit?

Unit against fintech worldwide, by month

Share of Search by month for Stripe, Plaid, Adyen, Unit. The figures are in the table below the chart.

View monthly share of search table
MonthStripePlaidAdyenMarqetaRapydUnit
Oct 202582.5%12.2%4.8%0.49%0.02%0.03%
Nov 202578.4%17.4%3.7%0.38%0.02%0.04%
Dec 202577.4%16.8%5.3%0.45%0.02%0.03%
Jan 202682.6%12.2%4.7%0.49%0.02%0.03%
Feb 202683.6%10.1%5.7%0.5%0.02%0.02%
Mar 202686.9%8.6%4.1%0.42%0.02%0.02%
Apr 202684.5%10.2%4.8%0.5%0.02%0.02%
May 202684.5%10.1%4.8%0.5%0.02%0.02%
Jun 202683.9%9.9%5.7%0.49%0.02%0.02%
Jul 202685.3%10.2%4%0.5%0.02%0.02%
Aug 202682.7%12.1%4.7%0.4%0.02%0.02%
Sep 2026——————

  1. 1.Stripe

    82.7%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -2.6 points.

  2. 2.Plaid

    12.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Adyen

    4.7%

    Held 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.7 points.

  4. 4.Marqeta

    0.4%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Rapyd

    0.02%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Unit

    0.02%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Unit and its closest rivals

How has branded search demand for Unit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Unit worldwide fell from 1K to 720.
  • Across the 11 months ending August 2026, Unit fell from 5th to 6th among fintech worldwide.

How did search popularity change for fintech worldwide in August 2026?

  1. In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.

  2. In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.

  3. In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%.

  4. Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

Where does Unit compete?

Unit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fintech6th of 60.02%Shown above
Banking as a service platforms3rd of 50.19%Show ranking
Embedded finance platforms3rd of 54.4%Show ranking

How is Unit measured?

Brandwave collects information about searches that people make online using Unit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • unit banking

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How the Brand Demand Index is measured

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