Mercury vs Unit:Which is searched more?
In September 2026, Mercury had more branded searches than Unit among fintech worldwide. Mercury had about 74,000 branded searches, while Unit had 210. Mercury made up 1.7% of all fintech searches we track, and Unit accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Mercury or Unit more popular in search?
Compare the fintech operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mercury, Unit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stripe | SoFi | Adyen | Mercury | Wise | Marqeta | Rapyd | Plaid | Unit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 27.7% | 3.8% | 1.4% | 1.3% | 0.41% | 0.36% | 0.02% | <0.01% |
| Nov 2025 | 69% | 24.2% | 3.3% | 1.5% | 1.3% | 0.36% | 0.31% | 0.02% | <0.01% |
| Dec 2025 | 64.1% | 27.2% | 4.5% | 1.6% | 1.7% | 0.4% | 0.35% | 0.02% | <0.01% |
| Jan 2026 | 64.7% | 27.6% | 3.7% | 1.7% | 1.6% | 0.41% | 0.29% | 0.02% | <0.01% |
| Feb 2026 | 67.7% | 23.6% | 4.8% | 1.7% | 1.4% | 0.43% | 0.3% | 0.02% | <0.01% |
| Mar 2026 | 68.8% | 24% | 3.3% | 1.8% | 1.5% | 0.36% | 0.25% | 0.02% | <0.01% |
| Apr 2026 | 64.5% | 27.4% | 3.7% | 2% | 1.6% | 0.41% | 0.29% | 0.02% | <0.01% |
| May 2026 | 64.7% | 27.5% | 3.7% | 1.7% | 1.6% | 0.41% | 0.35% | 0.02% | <0.01% |
| Jun 2026 | 64.1% | 27.3% | 4.5% | 1.7% | 1.6% | 0.41% | 0.29% | 0.01% | <0.01% |
| Jul 2026 | 65% | 27.8% | 3.1% | 1.7% | 1.6% | 0.41% | 0.36% | 0.01% | <0.01% |
| Aug 2026 | 64.5% | 27.6% | 3.8% | 1.7% | 1.9% | 0.33% | 0.29% | 0.01% | <0.01% |
| Sep 2026 | 64.6% | 27.7% | 3.8% | 1.7% | 1.6% | 0.34% | 0.29% | 0.02% | <0.01% |
How has the Mercury and Unit comparison changed over the last 12 months?
3 findings
- Mercury was ahead of Unit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mercury’s share of searches among fintech worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Unit’s share of searches among fintech worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for fintech worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mercury’s and Unit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fintech
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