How popular isUnit in search?
In August 2026, there were an estimated 720 branded searches for Unit worldwide which is down 28% over the last 11 months. Unit holds 4.4% estimated Share of Search among embedded finance platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Marqeta89.6%Treasury Prime5.3%
Unit4.4%
Galileo0.67%- Synapse0.06%
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Which embedded finance platforms compete with Unit?
Share of Search by month for Marqeta, Treasury Prime, Unit. The figures are in the table below the chart.
View monthly share of search table
| Month | Marqeta | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.3% | 4.8% | 1.3% | 0.14% |
| Nov 2025 | 82.5% | 7.3% | 8.9% | 1.2% | 0.11% |
| Dec 2025 | 86.7% | 5.9% | 5.9% | 1.5% | 0.12% |
| Jan 2026 | 87.2% | 6.3% | 4.8% | 1.5% | 0.14% |
| Feb 2026 | 89.1% | 4.9% | 4.3% | 1.6% | 0.1% |
| Mar 2026 | 87.4% | 6.3% | 4.2% | 1.9% | 0.19% |
| Apr 2026 | 88.7% | 6.4% | 3.5% | 1.3% | 0.1% |
| May 2026 | 90.3% | 5% | 3.6% | 1% | 0.05% |
| Jun 2026 | 89.6% | 4.9% | 4.4% | 1% | 0.1% |
| Jul 2026 | 89.6% | 5% | 4.4% | 1% | 0.05% |
| Aug 2026 | 89.6% | 5.3% | 4.4% | 0.67% | 0.06% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 14.8K | -18.2% | 0 points | |
| 2, held 2nd | 5.3% | 880 | -12% | +0.4 points | |
| 3, held 3rd | 4.4% | 720 | -18.2% | 0 points | |
| 4, held 4th | 0.67% | 110 | -47.6% | -0.4 points | |
| 5, held 5th | 0.06% | 10 | 0% | 0 points |
1.
Marqeta89.6%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.3%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share +0.4 points.
3.
Unit4.4%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Galileo0.67%
Held 4th. 110 estimated branded searches, -47.6% vs prior month. Share -0.4 points.
5.Synapse
0.06%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Unit and its closest rivals
How has branded search demand for Unit changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Unit worldwide fell from 1K to 720.
- Across the 11 months ending August 2026, Unit’s estimated Share of Search among embedded finance platforms worldwide peaked at 8.9% in November 2025 and was lowest at 3.5% in April 2026.
How did search popularity change for embedded finance platforms worldwide in August 2026?
5 changes
Unit’s estimated Share of Search among embedded finance platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in August 2026.
Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.
Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Unit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fintech | 6th of 6 | 0.02% | Show ranking |
| Banking as a service platforms | 3rd of 5 | 0.19% | Show ranking |
| Embedded finance platforms | 3rd of 5 | 4.4% | Shown above |
How is Unit measured?
Brandwave collects information about searches that people make online using Unit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- unit banking
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