Embedded finance platforms:Which brands are most popular in search?
In August 2026, Marqeta was the most searched among embedded finance platforms worldwide, with an estimated 14.8K branded searches and 89.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Marqeta89.6%Treasury Prime5.3%
Unit4.4%
Galileo0.67%- Synapse0.06%
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Share of SearchLeaderboard
Compare the platforms that add financial products to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marqeta, Treasury Prime, Unit. The figures are in the table below the chart.
View monthly share of search table
| Month | Marqeta | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.3% | 4.8% | 1.3% | 0.14% |
| Nov 2025 | 82.5% | 7.3% | 8.9% | 1.2% | 0.11% |
| Dec 2025 | 86.7% | 5.9% | 5.9% | 1.5% | 0.12% |
| Jan 2026 | 87.2% | 6.3% | 4.8% | 1.5% | 0.14% |
| Feb 2026 | 89.1% | 4.9% | 4.3% | 1.6% | 0.1% |
| Mar 2026 | 87.4% | 6.3% | 4.2% | 1.9% | 0.19% |
| Apr 2026 | 88.7% | 6.4% | 3.5% | 1.3% | 0.1% |
| May 2026 | 90.3% | 5% | 3.6% | 1% | 0.05% |
| Jun 2026 | 89.6% | 4.9% | 4.4% | 1% | 0.1% |
| Jul 2026 | 89.6% | 5% | 4.4% | 1% | 0.05% |
| Aug 2026 | 89.6% | 5.3% | 4.4% | 0.67% | 0.06% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 14.8K | -18.2% | 0 points | |
| 2, held 2nd | 5.3% | 880 | -12% | +0.4 points | |
| 3, held 3rd | 4.4% | 720 | -18.2% | 0 points | |
| 4, held 4th | 0.67% | 110 | -47.6% | -0.4 points | |
| 5, held 5th | 0.06% | 10 | 0% | 0 points |
1.
Marqeta89.6%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.3%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share +0.4 points.
3.
Unit4.4%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Galileo0.67%
Held 4th. 110 estimated branded searches, -47.6% vs prior month. Share -0.4 points.
5.Synapse
0.06%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among embedded finance platforms worldwide?
5 brands
In August 2026, Marqeta was the most searched among embedded finance platforms worldwide, with an estimated 14.8K branded searches and 89.6% estimated Share of Search within this set. Treasury Prime is in 2nd place, 84.3 percentage points behind at 5.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Marqeta | 87.5% → 89.6% | 90.3%May 2026 | 82.5%Nov 2025 | 1st |
| Treasury Prime | 6.3% → 5.3% | 7.3%Nov 2025 | 4.9%Feb 2026 | 2nd |
| Unit | 4.8% → 4.4% | 8.9%Nov 2025 | 3.5%Apr 2026 | 3rd |
| Galileo | 1.3% → 0.67% | 1.9%Mar 2026 | 0.67%Aug 2026 | 4th |
| Synapse | 0.14% → 0.06% | 0.19%Mar 2026 | 0.05%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide increased from 87.5% to 89.6%.
- Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide decreased from 6.3% to 5.3%.
- Across the 11 months ending August 2026, Galileo’s estimated Share of Search among embedded finance platforms worldwide decreased from 1.3% to 0.67%.
- Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide peaked at 90.3% in May 2026 and was lowest at 82.5% in November 2025.
- Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide peaked at 7.3% in November 2025 and was lowest at 4.9% in February 2026.
- Across the 11 months ending August 2026, Unit’s estimated Share of Search among embedded finance platforms worldwide peaked at 8.9% in November 2025 and was lowest at 3.5% in April 2026.
- Across the 11 months ending August 2026, Galileo’s estimated Share of Search among embedded finance platforms worldwide peaked at 1.9% in March 2026 and was lowest at 0.67% in August 2026.
- Across the 11 months ending August 2026, Unit and Synapse held steady: their estimated Share of Search among embedded finance platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for embedded finance platforms worldwide in August 2026?
5 changes
Unit’s estimated Share of Search among embedded finance platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in August 2026.
Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.
Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
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