Marqeta vs Treasury Prime:Which is more popular by branded search?
In August 2026, Marqeta had more branded searches than Treasury Prime among embedded finance platforms worldwide. Marqeta was estimated to have 14.8K branded searches compared to Treasury Prime’s 880, and held an 89.6% Share of Search versus Treasury Prime’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Marqeta or Treasury Prime?
Compare the platforms that add financial products to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marqeta, Treasury Prime. The figures are in the table below the chart.
View monthly share of search table
| Month | Marqeta | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.3% | 4.8% | 1.3% | 0.14% |
| Nov 2025 | 82.5% | 7.3% | 8.9% | 1.2% | 0.11% |
| Dec 2025 | 86.7% | 5.9% | 5.9% | 1.5% | 0.12% |
| Jan 2026 | 87.2% | 6.3% | 4.8% | 1.5% | 0.14% |
| Feb 2026 | 89.1% | 4.9% | 4.3% | 1.6% | 0.1% |
| Mar 2026 | 87.4% | 6.3% | 4.2% | 1.9% | 0.19% |
| Apr 2026 | 88.7% | 6.4% | 3.5% | 1.3% | 0.1% |
| May 2026 | 90.3% | 5% | 3.6% | 1% | 0.05% |
| Jun 2026 | 89.6% | 4.9% | 4.4% | 1% | 0.1% |
| Jul 2026 | 89.6% | 5% | 4.4% | 1% | 0.05% |
| Aug 2026 | 89.6% | 5.3% | 4.4% | 0.67% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Marqeta and Treasury Prime comparison changed over the last 12 months?
3 findings
- Marqeta was ahead of Treasury Prime in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide moved from 87.5% to 89.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for embedded finance platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marqeta’s and Treasury Prime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marqeta
1 branded search term
- marqeta
Treasury Prime
1 branded search term
- treasury prime
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.