How popular isTreasury Prime in search?
In August 2026, there were an estimated 880 branded searches for Treasury Prime worldwide which is down 32.3% over the last 11 months. Treasury Prime holds 5.3% estimated Share of Search among embedded finance platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Treasury Prime and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which embedded finance platforms compete with Treasury Prime?
Share of Search by month for Marqeta, Treasury Prime, Unit. The figures are in the table below the chart.
View monthly share of search table
| Month | Marqeta | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.3% | 4.8% | 1.3% | 0.14% |
| Nov 2025 | 82.5% | 7.3% | 8.9% | 1.2% | 0.11% |
| Dec 2025 | 86.7% | 5.9% | 5.9% | 1.5% | 0.12% |
| Jan 2026 | 87.2% | 6.3% | 4.8% | 1.5% | 0.14% |
| Feb 2026 | 89.1% | 4.9% | 4.3% | 1.6% | 0.1% |
| Mar 2026 | 87.4% | 6.3% | 4.2% | 1.9% | 0.19% |
| Apr 2026 | 88.7% | 6.4% | 3.5% | 1.3% | 0.1% |
| May 2026 | 90.3% | 5% | 3.6% | 1% | 0.05% |
| Jun 2026 | 89.6% | 4.9% | 4.4% | 1% | 0.1% |
| Jul 2026 | 89.6% | 5% | 4.4% | 1% | 0.05% |
| Aug 2026 | 89.6% | 5.3% | 4.4% | 0.67% | 0.06% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 14.8K | -18.2% | 0 points | |
| 2, held 2nd | 5.3% | 880 | -12% | +0.4 points | |
| 3, held 3rd | 4.4% | 720 | -18.2% | 0 points | |
| 4, held 4th | 0.67% | 110 | -47.6% | -0.4 points | |
| 5, held 5th | 0.06% | 10 | 0% | 0 points |
1.
Marqeta89.6%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.3%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share +0.4 points.
3.
Unit4.4%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Galileo0.67%
Held 4th. 110 estimated branded searches, -47.6% vs prior month. Share -0.4 points.
5.Synapse
0.06%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Treasury Prime and its closest rivals
How has branded search demand for Treasury Prime changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Treasury Prime worldwide fell from 1.3K to 880.
- Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide decreased from 6.3% to 5.3%.
- Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide peaked at 7.3% in November 2025 and was lowest at 4.9% in February 2026.
How did search popularity change for embedded finance platforms worldwide in August 2026?
5 changes
Unit’s estimated Share of Search among embedded finance platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in August 2026.
Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.
Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Treasury Prime compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Banking as a service platforms | 2nd of 5 | 0.24% | Show ranking |
| Embedded finance platforms | 2nd of 5 | 5.3% | Shown above |
How is Treasury Prime measured?
Brandwave collects information about searches that people make online using Treasury Prime’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- treasury prime
Do you work for Treasury Prime? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Treasury Prime your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.