Brandwave

How popular isSynctera?

In September 2026, people searched for Synctera by name about 1,300 times worldwide, a 55.2% decrease from the previous year. These searches made up 7.2% of all global embedded finance platform searches, placing Synctera second out of six platforms. When we asked both ChatGPT and Google AI Overviews about embedded finance platforms, Synctera appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Synctera is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MarqetaShare of searches 82.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. SyncteraShare of searches 7.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Treasury PrimeShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. UnitShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. GalileoShare of searches 0.61%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top embedded finance platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Synctera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Synctera is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unit1st
  2. Treasury Prime2nd
  3. Marqeta3rd
  4. Synctera4th
  5. Galileo–
  6. Synapse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Treasury Prime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marqeta2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synctera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Galileo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synapse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about embedded finance platforms

5 answers

  • Asked ChatGPT

    “Which embedded finance platform should I use?”

    1. 1Unit
    2. 2Treasury Prime
    3. 3Synctera

  • Asked ChatGPT

    “What are the best embedded finance platforms?”

    1. 1Unit
    2. 2Marqeta
    3. 3Treasury Prime
    4. 4Synctera

  • Asked ChatGPT

    “What's the best embedded finance platform for financial features in app?”

    1. 1Unit
    2. 2Treasury Prime
    3. 3Marqeta

  • Searched Google, AI Overview

    “embedded finance platform”

    1. Searched Google, AI Overview

      “banking as a service”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which embedded finance platforms compete with Synctera?

      Synctera against embedded finance platforms worldwide, by month

      Share of searches by month for Marqeta, Synctera, Treasury Prime, Unit. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMarqetaSyncteraTreasury PrimeUnitGalileoSynapse
      Oct 202576.7%12.3%5.5%4.2%1.1%0.13%
      Nov 202572.8%11.8%6.4%7.9%1%0.1%
      Dec 202578%10%5.3%5.3%1.4%0.11%
      Jan 202678.2%10.4%5.6%4.3%1.4%0.13%
      Feb 202681.5%8.6%4.5%4%1.4%0.09%
      Mar 202680.1%8.4%5.7%3.9%1.7%0.18%
      Apr 202677.7%12.4%5.6%3.1%1.1%0.09%
      May 202682.5%8.7%4.6%3.3%0.96%0.05%
      Jun 202683%7.3%4.6%4%0.96%0.09%
      Jul 202683%7.3%4.6%4%0.96%0.05%
      Aug 202681.7%8.8%4.9%4%0.61%0.06%
      Sep 202682.3%7.2%4.9%4.9%0.61%0.06%

      1. 1.Marqeta

        82.3%

        Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

      2. 2.Synctera

        7.2%

        Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

      3. 3.Treasury Prime

        4.9%

        Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

      4. 4.Unit

        4.9%

        Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.9 points.

      5. 5.Galileo

        0.61%

        Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Synapse

        0.06%

        Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between Synctera and its closest rivals

      Every comparison with Synctera

      4 comparisons

      How has branded search demand for Synctera changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Synctera worldwide fell from 2.9K to 1.3K.
      • Across the 12 months ending September 2026, Synctera’s share of searches among embedded finance platforms worldwide decreased from 12.3% to 7.2%.
      • Across the 12 months ending September 2026, Synctera’s share of searches among embedded finance platforms worldwide peaked at 12.4% in April 2026 and was lowest at 7.2% in September 2026.

      How did search popularity change for embedded finance platforms worldwide in September 2026?

      6 changes

      1. In September 2026, Unit gained share of searches among embedded finance platforms worldwide, from 4% to 4.9%.

      2. In September 2026, Marqeta gained share of searches among embedded finance platforms worldwide, from 81.7% to 82.3%.

      3. In September 2026, Synctera lost share of searches among embedded finance platforms worldwide, from 8.8% to 7.2%.

      4. Estimated monthly branded searches for Synapse worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

      5. Estimated monthly branded searches for Galileo worldwide fell 57.7% over 12 measured months, from 260 to 110 in September 2026.

      6. Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

      How are Synctera’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Synctera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

      Where does Synctera compete?

      Synctera is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Banking as a service platforms2nd of 67.2%Show ranking
      Embedded finance platforms2nd of 67.2%Shown above
      Creator with pink hair and a pink jacket

      Is Synctera your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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