Brandwave

How popular isMarqeta in search?

In August 2026, there were an estimated 14.8K branded searches for Marqeta worldwide which is down 18.2% over the last 11 months. Marqeta holds 89.6% estimated Share of Search among embedded finance platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Marqeta89.6%
  2. Treasury Prime5.3%
  3. Unit4.4%
  4. Galileo0.67%
  5. Synapse0.06%
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Which embedded finance platforms compete with Marqeta?

Marqeta against embedded finance platforms worldwide, by month

Share of Search by month for Marqeta, Treasury Prime, Unit. The figures are in the table below the chart.

View monthly share of search table
MonthMarqetaTreasury PrimeUnitGalileoSynapse
Oct 202587.5%6.3%4.8%1.3%0.14%
Nov 202582.5%7.3%8.9%1.2%0.11%
Dec 202586.7%5.9%5.9%1.5%0.12%
Jan 202687.2%6.3%4.8%1.5%0.14%
Feb 202689.1%4.9%4.3%1.6%0.1%
Mar 202687.4%6.3%4.2%1.9%0.19%
Apr 202688.7%6.4%3.5%1.3%0.1%
May 202690.3%5%3.6%1%0.05%
Jun 202689.6%4.9%4.4%1%0.1%
Jul 202689.6%5%4.4%1%0.05%
Aug 202689.6%5.3%4.4%0.67%0.06%
Sep 2026—————
  1. 1.Marqeta

    89.6%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. Held 2nd. 880 estimated branded searches, -12% vs prior month. Share +0.4 points.

  3. 3.Unit

    4.4%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Galileo

    0.67%

    Held 4th. 110 estimated branded searches, -47.6% vs prior month. Share -0.4 points.

  5. 5.Synapse

    0.06%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Marqeta and its closest rivals

How has branded search demand for Marqeta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marqeta worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide increased from 87.5% to 89.6%.
  • Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide peaked at 90.3% in May 2026 and was lowest at 82.5% in November 2025.

How did search popularity change for embedded finance platforms worldwide in August 2026?

  1. Unit’s estimated Share of Search among embedded finance platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in August 2026.

  2. Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

  3. Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.

  4. Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

  5. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Marqeta compete?

Marqeta is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fintech4th of 60.4%Show ranking
Card issuing platforms3rd of 50.47%Show ranking
Embedded finance platforms1st of 589.6%Shown above

How is Marqeta measured?

Brandwave collects information about searches that people make online using Marqeta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • marqeta

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How the Brand Demand Index is measured

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