Galileo vs Marqeta:Which is more popular by branded search?
In August 2026, Marqeta had more branded searches than Galileo among embedded finance platforms worldwide. Marqeta was estimated to have 14.8K branded searches compared to Galileo’s 110, and held an 89.6% Share of Search versus Galileo’s 0.67%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Galileo or Marqeta?
Compare the platforms that add financial products to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marqeta, Galileo. The figures are in the table below the chart.
View monthly share of search table
| Month | Marqeta | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.3% | 4.8% | 1.3% | 0.14% |
| Nov 2025 | 82.5% | 7.3% | 8.9% | 1.2% | 0.11% |
| Dec 2025 | 86.7% | 5.9% | 5.9% | 1.5% | 0.12% |
| Jan 2026 | 87.2% | 6.3% | 4.8% | 1.5% | 0.14% |
| Feb 2026 | 89.1% | 4.9% | 4.3% | 1.6% | 0.1% |
| Mar 2026 | 87.4% | 6.3% | 4.2% | 1.9% | 0.19% |
| Apr 2026 | 88.7% | 6.4% | 3.5% | 1.3% | 0.1% |
| May 2026 | 90.3% | 5% | 3.6% | 1% | 0.05% |
| Jun 2026 | 89.6% | 4.9% | 4.4% | 1% | 0.1% |
| Jul 2026 | 89.6% | 5% | 4.4% | 1% | 0.05% |
| Aug 2026 | 89.6% | 5.3% | 4.4% | 0.67% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Galileo and Marqeta comparison changed over the last 12 months?
3 findings
- Marqeta was ahead of Galileo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Galileo’s estimated Share of Search among embedded finance platforms worldwide moved from 1.3% to 0.67%, and its estimated monthly branded searches moved from 260 to 110.
- Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide moved from 87.5% to 89.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for embedded finance platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Galileo’s and Marqeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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