Synctera vs Unit:Which is more popular?
In September 2026, Synctera had more branded searches than Unit among banking as a service platforms worldwide. Synctera had about 1,300 branded searches, while Unit had 880. Synctera made up 7.2% of all banking as a service platform searches we track, and Unit accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about banking as a service platforms, Synctera appeared in four of the five answers and Unit in three. Unit was mentioned before Synctera in every answer.
Who do people search for more?
Synctera, about 48% more searches than Unit
Who does AI mention more?
Synctera, mentioned in 4 of 5 answers, Unit in 3
Who does AI recommend more?
Unit, named ahead of Synctera in every answer
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Top banking as a service platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Synctera was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Unit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Unit was listed before Synctera in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Synctera4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Marqeta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Treasury Prime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Unit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Galileo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Synapse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banking as a service platforms
5 answers
Asked ChatGPT
“Which banking as a service platform should I use?”
Asked ChatGPT
“What are the best banking as a service platforms?”
Asked ChatGPT
“What's the best banking as a service platform for embedded finance products?”
Searched Google, AI Overview
“banking as a service”
Searched Google, AI Overview
“embedded finance platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Synctera or Unit more popular in search?
This chart shows how often people search Google for Synctera and Unit by name. Each line represents a brand's share of searches for all six banking as a service platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Synctera, Unit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marqeta | Synctera | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 12.3% | 5.5% | 4.2% | 1.1% | 0.13% |
| Nov 2025 | 72.8% | 11.8% | 6.4% | 7.9% | 1% | 0.1% |
| Dec 2025 | 78% | 10% | 5.3% | 5.3% | 1.4% | 0.11% |
| Jan 2026 | 78.2% | 10.4% | 5.6% | 4.3% | 1.4% | 0.13% |
| Feb 2026 | 81.5% | 8.6% | 4.5% | 4% | 1.4% | 0.09% |
| Mar 2026 | 80.1% | 8.4% | 5.7% | 3.9% | 1.7% | 0.18% |
| Apr 2026 | 77.7% | 12.4% | 5.6% | 3.1% | 1.1% | 0.09% |
| May 2026 | 82.5% | 8.7% | 4.6% | 3.3% | 0.96% | 0.05% |
| Jun 2026 | 83% | 7.3% | 4.6% | 4% | 0.96% | 0.09% |
| Jul 2026 | 83% | 7.3% | 4.6% | 4% | 0.96% | 0.05% |
| Aug 2026 | 81.7% | 8.8% | 4.9% | 4% | 0.61% | 0.06% |
| Sep 2026 | 82.3% | 7.2% | 4.9% | 4.9% | 0.61% | 0.06% |
How has the Synctera and Unit comparison changed over the last 12 months?
3 findings
- Synctera was ahead of Unit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Synctera’s share of searches among banking as a service platforms worldwide moved from 12.3% to 7.2%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 12 months ending September 2026, Unit’s share of searches among banking as a service platforms worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for banking as a service platforms worldwide in September 2026?
2 changes
In September 2026, Unit gained share of searches among banking as a service platforms worldwide, from 4% to 4.9%.
In September 2026, Synctera lost share of searches among banking as a service platforms worldwide, from 8.8% to 7.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Synctera’s and Unit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among banking as a service platforms
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