Brandwave

How popular isMarqeta?

In September 2026, people searched for Marqeta by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 82.3% of all global banking as a service platform searches, placing Marqeta first out of six platforms. When we asked both ChatGPT and Google AI Overviews about banking as a service platforms, Marqeta appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Marqeta is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MarqetaShare of searches 82.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. SyncteraShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Treasury PrimeShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. UnitShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. GalileoShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top banking as a service platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marqeta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Marqeta is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unit1st
  2. Synctera2nd
  3. Treasury Prime3rd
  4. Marqeta4th
  5. Galileo5th
  6. Synapse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Synctera4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marqeta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Treasury Prime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Galileo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synapse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banking as a service platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which banking as a service platforms compete with Marqeta?

Marqeta against banking as a service platforms worldwide, by month

Share of searches by month for Marqeta, Synctera, Treasury Prime, Unit. The figures are in the table below the chart.

View monthly share of searches table
MonthMarqetaSyncteraTreasury PrimeUnitGalileoSynapse
Oct 202576.7%12.3%5.5%4.2%1.1%0.13%
Nov 202572.8%11.8%6.4%7.9%1%0.1%
Dec 202578%10%5.3%5.3%1.4%0.11%
Jan 202678.2%10.4%5.6%4.3%1.4%0.13%
Feb 202681.5%8.6%4.5%4%1.4%0.09%
Mar 202680.1%8.4%5.7%3.9%1.7%0.18%
Apr 202677.7%12.4%5.6%3.1%1.1%0.09%
May 202682.5%8.7%4.6%3.3%0.96%0.05%
Jun 202683%7.3%4.6%4%0.96%0.09%
Jul 202683%7.3%4.6%4%0.96%0.05%
Aug 202681.7%8.8%4.9%4%0.61%0.06%
Sep 202682.3%7.2%4.9%4.9%0.61%0.06%

  1. 1.Marqeta

    82.3%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Synctera

    7.2%

    Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  3. 3.Treasury Prime

    4.9%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Unit

    4.9%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Galileo

    0.61%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Synapse

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Marqeta and its closest rivals

Every comparison with Marqeta

14 comparisons

How has branded search demand for Marqeta changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marqeta worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Marqeta’s share of searches among banking as a service platforms worldwide increased from 76.7% to 82.3%.
  • Across the 12 months ending September 2026, Marqeta’s share of searches among banking as a service platforms worldwide peaked at 83% in July 2026 and was lowest at 72.8% in November 2025.

How did search popularity change for banking as a service platforms worldwide in September 2026?

6 changes

  1. In September 2026, Unit gained share of searches among banking as a service platforms worldwide, from 4% to 4.9%.

  2. In September 2026, Marqeta gained share of searches among banking as a service platforms worldwide, from 81.7% to 82.3%.

  3. In September 2026, Synctera lost share of searches among banking as a service platforms worldwide, from 8.8% to 7.2%.

  4. Estimated monthly branded searches for Synapse worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  5. Estimated monthly branded searches for Galileo worldwide fell 57.7% over 12 measured months, from 260 to 110 in September 2026.

  6. Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Marqeta’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Marqeta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marqeta

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How the Brand Demand Index is measured

Where does Marqeta compete?

Marqeta is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fintech6th of 90.34%Show ranking
Card issuing platforms2nd of 419.6%Show ranking
Banking as a service platforms1st of 682.3%Shown above
Embedded finance platforms1st of 682.3%Show ranking
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