Marqeta vs Unit:Which is searched more?
In September 2026, Marqeta had more branded searches than Unit among banking as a service platforms worldwide. Marqeta had about 14,800 branded searches, while Unit had 880. Marqeta made up 82.3% of all banking as a service platform searches we track, and Unit accounted for 4.9%. These are worldwide searches for English-language branded terms.
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Is Marqeta or Unit more popular in search?
Compare the platforms that provide banking infrastructure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Marqeta, Unit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marqeta | Synctera | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 12.3% | 5.5% | 4.2% | 1.1% | 0.13% |
| Nov 2025 | 72.8% | 11.8% | 6.4% | 7.9% | 1% | 0.1% |
| Dec 2025 | 78% | 10% | 5.3% | 5.3% | 1.4% | 0.11% |
| Jan 2026 | 78.2% | 10.4% | 5.6% | 4.3% | 1.4% | 0.13% |
| Feb 2026 | 81.5% | 8.6% | 4.5% | 4% | 1.4% | 0.09% |
| Mar 2026 | 80.1% | 8.4% | 5.7% | 3.9% | 1.7% | 0.18% |
| Apr 2026 | 77.7% | 12.4% | 5.6% | 3.1% | 1.1% | 0.09% |
| May 2026 | 82.5% | 8.7% | 4.6% | 3.3% | 0.96% | 0.05% |
| Jun 2026 | 83% | 7.3% | 4.6% | 4% | 0.96% | 0.09% |
| Jul 2026 | 83% | 7.3% | 4.6% | 4% | 0.96% | 0.05% |
| Aug 2026 | 81.7% | 8.8% | 4.9% | 4% | 0.61% | 0.06% |
| Sep 2026 | 82.3% | 7.2% | 4.9% | 4.9% | 0.61% | 0.06% |
How has the Marqeta and Unit comparison changed over the last 12 months?
3 findings
- Marqeta was ahead of Unit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marqeta’s share of searches among banking as a service platforms worldwide moved from 76.7% to 82.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Unit’s share of searches among banking as a service platforms worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for banking as a service platforms worldwide in September 2026?
2 changes
In September 2026, Unit gained share of searches among banking as a service platforms worldwide, from 4% to 4.9%.
In September 2026, Marqeta gained share of searches among banking as a service platforms worldwide, from 81.7% to 82.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marqeta’s and Unit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among banking as a service platforms
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