Marqeta vs SoFi:Which is more popular?
In September 2026, SoFi had more branded searches than Marqeta among fintech worldwide. SoFi had about 1.2 million branded searches, while Marqeta had 14,800. SoFi made up 27.7% of all fintech searches we track, and Marqeta accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about fintech, SoFi appeared in two of the five answers and Marqeta in one. SoFi was mentioned before Marqeta in two out of three answers that named either.
Who do people search for more?
SoFi, about 82 searches for every 1 for Marqeta
Who does AI mention more?
SoFi, mentioned in 2 of 5 answers, Marqeta in 1
Who does AI recommend more?
SoFi, named ahead of Marqeta in 2 of 3 answers
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Top fintech in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marqeta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SoFi was listed before Marqeta in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stripe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wise3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SoFi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adyen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercury2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plaid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Marqeta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Unit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rapyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fintech
5 answers
Asked ChatGPT
“Which fintech platform should I use?”
Asked ChatGPT
“What are the best fintech platforms?”
Asked ChatGPT
“What's the best fintech platform for payments infrastructure?”
Searched Google, AI Overview
“fintech platform”
Searched Google, AI Overview
“payment infrastructure”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for SoFi, Marqeta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stripe | SoFi | Adyen | Mercury | Wise | Marqeta | Rapyd | Plaid | Unit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 27.7% | 3.8% | 1.4% | 1.3% | 0.41% | 0.36% | 0.02% | <0.01% |
| Nov 2025 | 69% | 24.2% | 3.3% | 1.5% | 1.3% | 0.36% | 0.31% | 0.02% | <0.01% |
| Dec 2025 | 64.1% | 27.2% | 4.5% | 1.6% | 1.7% | 0.4% | 0.35% | 0.02% | <0.01% |
| Jan 2026 | 64.7% | 27.6% | 3.7% | 1.7% | 1.6% | 0.41% | 0.29% | 0.02% | <0.01% |
| Feb 2026 | 67.7% | 23.6% | 4.8% | 1.7% | 1.4% | 0.43% | 0.3% | 0.02% | <0.01% |
| Mar 2026 | 68.8% | 24% | 3.3% | 1.8% | 1.5% | 0.36% | 0.25% | 0.02% | <0.01% |
| Apr 2026 | 64.5% | 27.4% | 3.7% | 2% | 1.6% | 0.41% | 0.29% | 0.02% | <0.01% |
| May 2026 | 64.7% | 27.5% | 3.7% | 1.7% | 1.6% | 0.41% | 0.35% | 0.02% | <0.01% |
| Jun 2026 | 64.1% | 27.3% | 4.5% | 1.7% | 1.6% | 0.41% | 0.29% | 0.01% | <0.01% |
| Jul 2026 | 65% | 27.8% | 3.1% | 1.7% | 1.6% | 0.41% | 0.36% | 0.01% | <0.01% |
| Aug 2026 | 64.5% | 27.6% | 3.8% | 1.7% | 1.9% | 0.33% | 0.29% | 0.01% | <0.01% |
| Sep 2026 | 64.6% | 27.7% | 3.8% | 1.7% | 1.6% | 0.34% | 0.29% | 0.02% | <0.01% |
How has the Marqeta and SoFi comparison changed over the last 12 months?
3 findings
- SoFi was ahead of Marqeta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marqeta’s share of searches among fintech worldwide moved from 0.41% to 0.34%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, SoFi’s share of searches among fintech worldwide held steady at 27.7%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for fintech worldwide in September 2026?
1 change
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marqeta’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fintech
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