Brandwave

Card issuing platforms:Which brands are most popular in search?

In August 2026, Stripe was the most searched among card issuing platforms worldwide, with an estimated 3.1M branded searches and 97.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe97.7%
  2. Highnote1.3%
  3. Marqeta0.47%
  4. Cardless0.26%
  5. Lithic0.26%

Follow card issuing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms businesses issue cards through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among card issuing platforms worldwide, by month

Share of Search by month for Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthStripeHighnoteMarqetaCardlessLithic
Oct 202597.8%1.1%0.58%0.32%0.26%
Nov 202598%0.88%0.48%0.39%0.26%
Dec 202597.7%1%0.57%0.47%0.26%
Jan 202697.7%0.87%0.58%0.58%0.26%
Feb 202697.9%0.87%0.58%0.39%0.26%
Mar 202698.1%0.87%0.48%0.26%0.26%
Apr 202697.8%1.1%0.58%0.32%0.26%
May 202697.9%1.1%0.58%0.26%0.26%
Jun 202697.8%1%0.57%0.26%0.31%
Jul 202697.9%1.1%0.58%0.26%0.21%
Aug 202697.7%1.3%0.47%0.26%0.26%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Stripe

    97.7%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.2 points.

  2. 2.Highnote

    1.3%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.Marqeta

    0.47%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Cardless

    0.26%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lithic

    0.26%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among card issuing platforms worldwide?

In August 2026, Stripe was the most searched among card issuing platforms worldwide, with an estimated 3.1M branded searches and 97.7% estimated Share of Search within this set. Highnote is in 2nd place, 96.4 percentage points behind at 1.3% Share of Search.

Global card issuing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stripe97.8% → 97.7%98.1%Mar 202697.7%Dec 20251st
Highnote1.1% → 1.3%1.3%Aug 20260.87%Jan 20262nd
Marqeta0.58% → 0.47%0.58%Oct 20250.47%Aug 20263rd
Cardless0.32% → 0.26%0.58%Jan 20260.26%Jun 20264th
Lithic0.26%0.31%Jun 20260.21%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stripe, Highnote, Marqeta, Cardless and Lithic held steady: their estimated Share of Search among card issuing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for card issuing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Highnote worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Cardless worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free