Brandwave

How popular isStripe in search?

In August 2026, there were an estimated 3.1M branded searches for Stripe worldwide which held steady over the last 11 months. Stripe holds 97.7% estimated Share of Search among card issuing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe97.7%
  2. Highnote1.3%
  3. Marqeta0.47%
  4. Cardless0.26%
  5. Lithic0.26%
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Which card issuing platforms compete with Stripe?

Stripe against card issuing platforms worldwide, by month

Share of Search by month for Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthStripeHighnoteMarqetaCardlessLithic
Oct 202597.8%1.1%0.58%0.32%0.26%
Nov 202598%0.88%0.48%0.39%0.26%
Dec 202597.7%1%0.57%0.47%0.26%
Jan 202697.7%0.87%0.58%0.58%0.26%
Feb 202697.9%0.87%0.58%0.39%0.26%
Mar 202698.1%0.87%0.48%0.26%0.26%
Apr 202697.8%1.1%0.58%0.32%0.26%
May 202697.9%1.1%0.58%0.26%0.26%
Jun 202697.8%1%0.57%0.26%0.31%
Jul 202697.9%1.1%0.58%0.26%0.21%
Aug 202697.7%1.3%0.47%0.26%0.26%
Sep 2026—————
  1. 1.Stripe

    97.7%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.2 points.

  2. 2.Highnote

    1.3%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.Marqeta

    0.47%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Cardless

    0.26%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lithic

    0.26%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Stripe and its closest rivals

How has branded search demand for Stripe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 3.1M.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among card issuing platforms worldwide held steady, from 97.8% to 97.7%.

How did search popularity change for card issuing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Highnote worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Cardless worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Stripe compete?

Stripe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator payout platforms2nd of 512.1%Show ranking
Online payment platforms2nd of 812.7%Show ranking
Payment gateway platforms2nd of 612.7%Show ranking
Fintech1st of 682.7%Show ranking
Payment gateways1st of 591.4%Show ranking
Card issuing platforms1st of 597.7%Shown above

How is Stripe measured?

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

97 branded search terms

  • ach fees stripe
  • apple pay with stripe
  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • connect pricing stripe
  • connected accounts stripe
  • creating a stripe account
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • new stripe account
  • payment stripe
  • payments stripe
  • platform stripe
  • secure payment by stripe
  • set up stripe
  • set up stripe account
  • split payment stripe
  • stripe
  • stripe account
  • stripe ach fees
  • stripe ach payments
  • stripe ach pricing
  • stripe atlas
  • stripe billing
  • stripe billing pricing
  • stripe business
  • stripe business account
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe connect charges
  • stripe connect fees
  • stripe connect pricing
  • stripe connected account
  • stripe connected accounts

1–40 of 97

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How the Brand Demand Index is measured

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Is Stripe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.