Brandwave

How popular isStripe?

In October 2026, people searched for Stripe by name about 3 million times worldwide, about the same as the previous year. These searches made up 7.3% of all global subscription billing platform searches, placing Stripe fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about subscription billing platforms, Stripe appeared in all answers and was the most recommended of the nine.

Search and AI answers in October 2026

Stripe is the fifth most searched of 9 competitors and the most recommended in the AI answers we collected.

  1. ChargebeeShare of searches 45.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZuoraShare of searches 24.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. MaxioShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. RecurlyShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. StripeShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+4 more

Stripe website (opens in a new tab)

Follow Stripe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top subscription billing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Stripe is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Chargebee2nd
  3. Recurly3rd
  4. Paddle4th
  5. Maxio5th
  6. Zuora6th
  7. Recharge7th
  8. Seal Subscriptions–
  9. Ordway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chargebee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recurly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zuora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paddle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seal Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ordway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription billing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Stripe compared with other subscription billing platforms worldwide?

Stripe against subscription billing platforms worldwide, by month

Share of searches by month for Chargebee, Zuora, Maxio, Recurly, Stripe. The figures are in the table below the chart.

View monthly share of searches table
MonthChargebeeZuoraMaxioRecurlyStripeRechargePaddleSeal SubscriptionsOrdway
Nov 202540.8%22.5%10.1%12.2%9.9%1.7%0.72%1.5%0.52%
Dec 202542.6%23.5%10.5%10.4%8.5%1.8%0.75%1.4%0.47%
Jan 202639.7%21.9%12%11.9%9.6%1.9%0.86%1.5%0.51%
Feb 202640.7%22.4%10.1%12.2%9.9%1.9%0.88%1.5%0.52%
Mar 202641.8%23%10.3%10.2%10.2%1.7%0.74%1.6%0.42%
Apr 202641.7%22.9%10.3%10.2%10.1%1.9%0.9%1.5%0.54%
May 202641.9%23.1%10.3%10.2%10.2%1.7%0.91%1.4%0.46%
Jun 202642.5%23.5%10.5%8.5%10.3%1.7%0.92%1.6%0.55%
Jul 202647.6%17.6%9.6%9.5%11.6%1.5%0.85%1.3%0.53%
Aug 202647.6%21.4%9.6%9.5%7.7%1.5%0.69%1.3%0.66%
Sep 202645.2%24.8%9.1%9%7.3%1.8%0.98%1.2%0.5%
Oct 202645.2%24.9%9.1%9%7.3%1.7%1.2%0.98%0.65%

  1. 1.Chargebee

    45.2%

    Held 1st. 27.2K estimated branded searches, +0.15% vs prior month. Share 0 points.

  2. 2.Zuora

    24.9%

    Held 2nd. 15K estimated branded searches, +0.33% vs prior month. Share 0 points.

  3. 3.Maxio

    9.1%

    Held 3rd. 5.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Recurly

    9%

    Held 4th. 5.4K estimated branded searches, +0.18% vs prior month. Share 0 points.

  5. 5.Stripe

    7.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Recharge

    1.7%

    Held 6th. 1K estimated branded searches, -8.1% vs prior month. Share -0.2 points.

  7. 7.Paddle

    1.2%

    Moved from 8th to 7th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.

  8. 8.Seal Subscriptions

    0.98%

    Moved from 7th to 8th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Ordway

    0.65%

    Held 9th. 390 estimated branded searches, +30% vs prior month. Share +0.1 points.

Stripe sells other things too, so only its searches that name this product count here, like “stripe billing”.

Compare popularity between Stripe and its closest rivals

Every comparison with Stripe

41 comparisons

How has branded search demand for Stripe changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Stripe worldwide held steady at 3M.
  • Across the 12 months ending October 2026, Stripe’s share of searches among subscription billing platforms worldwide decreased from 9.9% to 7.3%.
  • Across the 12 months ending October 2026, Stripe’s share of searches among subscription billing platforms worldwide peaked at 11.6% in July 2026 and was lowest at 7.3% in October 2026.

How did search popularity change for subscription billing platforms worldwide in October 2026?

6 changes

  1. Zuora’s share of searches among subscription billing platforms worldwide has gained ground for 3 months in a row, from 17.6% to 24.9% in October 2026.

  2. Stripe’s share of searches among subscription billing platforms worldwide has lost ground for 3 months in a row, from 11.6% to 7.3% in October 2026.

  3. Chargebee’s share of searches among subscription billing platforms worldwide has lost ground for 3 months in a row, from 47.6% to 45.2% in October 2026.

  4. Maxio’s share of searches among subscription billing platforms worldwide has lost ground for 3 months in a row, from 9.6% to 9.1% in October 2026.

  5. In October 2026, Paddle rose from 8th to 7th among subscription billing platforms worldwide.

  6. In October 2026, Seal Subscriptions fell from 7th to 8th among subscription billing platforms worldwide.

How are Stripe’s branded searches counted?

45 search terms

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • payment stripe
  • payments stripe
  • set up stripe
  • stripe
  • stripe ach payments
  • stripe atlas
  • stripe billing
  • stripe business
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe checkout
  • stripe connect
  • stripe direct debit
  • stripe fees
  • stripe instant payouts
  • stripe invoicing
  • stripe issuing
  • stripe merchant services
  • stripe pay
  • stripe payment
  • stripe payment app
  • stripe payment company
  • stripe payment gateway
  • stripe payment processing
  • stripe payment processor
  • stripe payment services
  • stripe payments
  • stripe payments company
  • stripe payments processing
  • stripe payouts
  • stripe processing fees

1–40 of 45

Do you work for Stripe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stripe compete?

Stripe is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator payout platforms2nd of 511.8%Show ranking
Fintech1st of 964.1%Show ranking
Payment processors8th of 152.8%Show ranking
Payment gateways6th of 85.8%Show ranking
Card issuing platforms5th of 51.9%Show ranking
Subscription billing platforms5th of 97.3%Shown above
Checkout optimisation platforms1st of 848.1%Show ranking
Creator with pink hair and a pink jacket

Is Stripe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free