Brandwave

Shopify Payments vs Stripe:Which is more popular?

In September 2026, Stripe had more branded searches than Shopify Payments among payment processors worldwide. Stripe had about 2.9 million branded searches, while Shopify Payments had 12,100. Stripe made up 10.3% of all payment processor searches we track, and Shopify Payments accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about payment processors, Stripe appeared in all five answers and Shopify Payments in one. Stripe was mentioned before Shopify Payments in every answer.

Among payment processors worldwide in September 2026

Who do people search for more?

Stripe, about 243 searches for every 1 for Shopify Payments

Stripe 2.9M searchesShopify Payments 12.1K searches

Who does AI mention more?

Stripe, mentioned in every answer we collected

Stripe in 5 of 5Shopify Payments in 1 of 5

Who does AI recommend more?

Stripe, named ahead of Shopify Payments in every answer

Stripe first in 5Shopify Payments never first

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Shopify Payments was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stripe was listed before Shopify Payments in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. Revolut–
  10. Airwallex–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Shopify Payments or Stripe more popular in search?

This chart shows how often people search Google for Shopify Payments and Stripe by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

Shopify Payments and Stripe among payment processors worldwide, by month

Share of searches by month for Stripe, Shopify Payments. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Shopify Payments and Stripe comparison changed over the last 12 months?

3 findings
  • Stripe was ahead of Shopify Payments in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopify Payments’ share of searches among payment processors worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 12 months ending September 2026, Stripe’s share of searches among payment processors worldwide moved from 9.1% to 10.3%, and its estimated monthly branded searches moved from 3M to 2.9M.

How did search popularity change for payment processors worldwide in September 2026?

2 changes

  1. Stripe’s share of searches among payment processors worldwide has lost ground for 3 months in a row, from 10.8% to 10.3% in September 2026.

  2. In September 2026, Shopify Payments fell from 11th to 12th among payment processors worldwide.

How are branded searches counted?

42 search terms

Brandwave collects information about searches that people make online using Shopify Payments’ and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify Payments

1 branded search term

  • shopify payments

Stripe

41 branded search terms

  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • payment stripe
  • payments stripe
  • set up stripe
  • stripe
  • stripe ach payments
  • stripe atlas
  • stripe billing
  • stripe business
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe direct debit
  • stripe fees
  • stripe invoicing
  • stripe issuing
  • stripe merchant services
  • stripe pay
  • stripe payment
  • stripe payment app
  • stripe payment company
  • stripe payment gateway
  • stripe payment processing
  • stripe payment services
  • stripe payments
  • stripe payments company
  • stripe payments processing
  • stripe processing fees
  • stripe recurring payments
  • stripe terminal
  • stripe transaction charges
  • stripe transaction fee

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How the Brand Demand Index is measured

Other head-to-heads among payment processors

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