How popular isStripe in search?
In September 2026, there were an estimated 2.9M branded searches for Stripe worldwide which held steady over the last 12 months. Stripe holds 10.3% estimated Share of Search among payment processors worldwide and is ranked 3rd of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.
PayPal71.5%
Revolut15.7%
Stripe10.3%Adyen0.61%
Airwallex0.59%
GoCardless0.49%
Worldline0.32%
Wise0.25%
Braintree0.11%
Shopify POS0.06%- +2 more
Follow Stripe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which payment processors compete with Stripe?
Share of Search by month for PayPal, Revolut, Stripe. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Stripe | Adyen | Airwallex | GoCardless | Worldline | Wise | Braintree | Shopify POS | Mollie | Square |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 11.4% | 9.2% | 0.54% | 0.43% | 0.44% | 0.42% | 0.18% | 0.02% | 0.08% | 0.04% | 0.03% |
| Nov 2025 | 78.9% | 9.7% | 9.3% | 0.45% | 0.43% | 0.45% | 0.43% | 0.18% | 0.02% | 0.09% | 0.04% | 0.03% |
| Dec 2025 | 80% | 9.8% | 7.9% | 0.55% | 0.65% | 0.45% | 0.35% | 0.21% | 0.02% | 0.07% | 0.04% | 0.02% |
| Jan 2026 | 77% | 11.4% | 9.1% | 0.53% | 0.63% | 0.53% | 0.34% | 0.22% | 0.02% | 0.08% | 0.04% | 0.03% |
| Feb 2026 | 74.9% | 11.2% | 10.9% | 0.77% | 0.74% | 0.63% | 0.4% | 0.22% | 0.03% | 0.1% | 0.05% | 0.04% |
| Mar 2026 | 71.4% | 13% | 12.7% | 0.61% | 0.71% | 0.6% | 0.58% | 0.27% | 0.03% | 0.09% | 0.05% | 0.04% |
| Apr 2026 | 75% | 11.3% | 10.9% | 0.64% | 0.75% | 0.52% | 0.4% | 0.27% | 0.03% | 0.1% | 0.04% | 0.04% |
| May 2026 | 73.4% | 13.2% | 10.7% | 0.62% | 0.73% | 0.51% | 0.4% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Jun 2026 | 73.2% | 13.2% | 10.8% | 0.75% | 0.73% | 0.51% | 0.39% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Jul 2026 | 73.4% | 13.3% | 10.8% | 0.52% | 0.73% | 0.5% | 0.33% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Aug 2026 | 73.3% | 13.3% | 10.7% | 0.62% | 0.73% | 0.5% | 0.33% | 0.3% | 0.14% | 0.07% | 0.04% | 0.04% |
| Sep 2026 | 71.5% | 15.7% | 10.3% | 0.61% | 0.59% | 0.49% | 0.32% | 0.25% | 0.11% | 0.06% | 0.03% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.5% | 20.4M | 0% | -1.8 points | |
| 2, held 2nd | 15.7% | 4.5M | +21% | +2.4 points | |
| 3, held 3rd | 10.3% | 2.9M | -1.2% | -0.4 points | |
| 4, moved from 5th to 4th | 0.61% | 174K | +0.47% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.59% | 167K | -17.8% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.49% | 140K | +0.34% | 0 points | |
| 7, held 7th | 0.32% | 90.5K | 0% | 0 points | |
| 8, held 8th | 0.25% | 72.6K | -13.9% | 0 points | |
| 9, held 9th | 0.11% | 31.6K | -16.3% | 0 points | |
| 10, held 10th | 0.06% | 18.1K | 0% | 0 points | |
| 11, held 11th | 0.03% | 8.8K | -16.7% | 0 points | |
| 12, held 12th | 0.02% | 6.6K | -33.3% | 0 points |
1.
PayPal71.5%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.8 points.
2.
Revolut15.7%
Held 2nd. 4.5M estimated branded searches, +21% vs prior month. Share +2.4 points.
3.
Stripe10.3%
Held 3rd. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.4 points.
4.
0.61%
Moved from 5th to 4th. 174K estimated branded searches, +0.47% vs prior month. Share 0 points.
0.59%
Moved from 4th to 5th. 167K estimated branded searches, -17.8% vs prior month. Share -0.1 points.
0.49%
Held 6th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.
0.32%
Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Wise0.25%
Held 8th. 72.6K estimated branded searches, -13.9% vs prior month. Share 0 points.
0.11%
Held 9th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.
10.
Shopify POS0.06%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Mollie0.03%
Held 11th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.
12.
Square0.02%
Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between Stripe and its closest rivals
Every comparison with Stripe
20 comparisons
- PayPal vs Stripe
- Revolut vs Stripe
- Payoneer vs Stripe
- Adyen vs Stripe
- Airwallex vs Stripe
- GoCardless vs Stripe
- Stripe vs Worldline
- Stripe vs Wise
- Stripe vs Worldpay
- Stripe vs Tipalti
- Braintree vs Stripe
- Shopify POS vs Stripe
- Marqeta vs Stripe
- Authorize.net vs Stripe
- Rapyd vs Stripe
- Checkout.com vs Stripe
- Mollie vs Stripe
- Square vs Stripe
- Plaid vs Stripe
- Stripe vs Unit
How has branded search demand for Stripe changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 2.9M.
- Across the 12 months ending September 2026, Stripe’s estimated Share of Search among payment processors worldwide increased from 9.2% to 10.3%.
- Across the 12 months ending September 2026, Stripe’s estimated Share of Search among payment processors worldwide peaked at 12.7% in March 2026 and was lowest at 7.9% in December 2025.
How did search popularity change for payment processors worldwide in September 2026?
6 changes
In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 13.3% to 15.7%.
In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 73.3% to 71.5%.
Stripe’s estimated Share of Search among payment processors worldwide has lost ground for 3 months in a row, from 10.8% to 10.3% in September 2026.
In September 2026, Adyen rose from 5th to 4th among payment processors worldwide.
In September 2026, Airwallex fell from 4th to 5th among payment processors worldwide.
Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.
Where does Stripe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Payment processors | 3rd of 12 | 10.3% | Shown above |
| Creator payout platforms | 2nd of 5 | 11.8% | Show ranking |
| Online payment platforms | 2nd of 8 | 12.3% | Show ranking |
| Payment gateway platforms | 2nd of 6 | 12.5% | Show ranking |
| Payment gateways | 1st of 5 | 91.3% | Show ranking |
| Fintech | 1st of 6 | 93.6% | Show ranking |
How is Stripe measured?
Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
43 branded search terms
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- direct debit stripe
- fees for stripe
- instant payouts stripe
- payment stripe
- payments stripe
- set up stripe
- stripe
- stripe ach payments
- stripe atlas
- stripe billing
- stripe business
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe direct debit
- stripe fees
- stripe instant payouts
- stripe invoicing
- stripe issuing
- stripe merchant services
- stripe pay
- stripe payment
- stripe payment app
- stripe payment company
- stripe payment gateway
- stripe payment processing
- stripe payment services
- stripe payments
- stripe payments company
- stripe payments processing
- stripe payouts
- stripe processing fees
- stripe recurring payments
- stripe terminal
1–40 of 43
Do you work for Stripe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Stripe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.