Plaid vs Stripe:Which is more popular by branded search?
In August 2026, Stripe had more branded searches than Plaid among fintech worldwide. Stripe was estimated to have 3.1M branded searches compared to Plaid’s 450K, and held an 82.7% Share of Search versus Plaid’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plaid or Stripe?
Compare the fintech operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stripe, Plaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Plaid | Adyen | Marqeta | Rapyd | Unit |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 12.2% | 4.8% | 0.49% | 0.02% | 0.03% |
| Nov 2025 | 78.4% | 17.4% | 3.7% | 0.38% | 0.02% | 0.04% |
| Dec 2025 | 77.4% | 16.8% | 5.3% | 0.45% | 0.02% | 0.03% |
| Jan 2026 | 82.6% | 12.2% | 4.7% | 0.49% | 0.02% | 0.03% |
| Feb 2026 | 83.6% | 10.1% | 5.7% | 0.5% | 0.02% | 0.02% |
| Mar 2026 | 86.9% | 8.6% | 4.1% | 0.42% | 0.02% | 0.02% |
| Apr 2026 | 84.5% | 10.2% | 4.8% | 0.5% | 0.02% | 0.02% |
| May 2026 | 84.5% | 10.1% | 4.8% | 0.5% | 0.02% | 0.02% |
| Jun 2026 | 83.9% | 9.9% | 5.7% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 85.3% | 10.2% | 4% | 0.5% | 0.02% | 0.02% |
| Aug 2026 | 82.7% | 12.1% | 4.7% | 0.4% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Plaid and Stripe comparison changed over the last 12 months?
3 findings
- Stripe was ahead of Plaid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide moved from 12.2% to 12.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among fintech worldwide moved from 82.5% to 82.7%, and its estimated monthly branded searches moved from 3M to 3.1M.
How each brand is measured
Brandwave collects information about searches that people make online using Plaid’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plaid
1 branded search term
- plaid
Stripe
97 branded search terms
- ach fees stripe
- apple pay with stripe
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- connect pricing stripe
- connected accounts stripe
- creating a stripe account
- direct debit stripe
- fees for stripe
- instant payouts stripe
- new stripe account
- payment stripe
- payments stripe
- platform stripe
- secure payment by stripe
- set up stripe
- set up stripe account
- split payment stripe
- stripe
- stripe account
- stripe ach fees
- stripe ach payments
- stripe ach pricing
- stripe atlas
- stripe billing
- stripe billing pricing
- stripe business
- stripe business account
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe connect charges
- stripe connect fees
- stripe connect pricing
- stripe connected account
- stripe connected accounts
1–40 of 97
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