How popular isStripe in search?
In August 2026, there were an estimated 3.1M branded searches for Stripe worldwide which held steady over the last 11 months. Stripe holds 80.5% estimated Share of Search among online payment platforms worldwide and is ranked 1st of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Stripe80.5%Airwallex5.4%
Adyen4.6%
PayPal4.2%
GoCardless3.7%
Braintree0.99%
Mollie0.33%
Checkout.com0.18%
Follow Stripe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which online payment platforms compete with Stripe?
Share of Search by month for Stripe, Airwallex, Adyen, PayPal, GoCardless. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Airwallex | Adyen | PayPal | GoCardless | Braintree | Mollie | Checkout.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 3.7% | 4.7% | 6% | 3.8% | 0.19% | 0.38% | 0.19% |
| Nov 2025 | 81.7% | 3.8% | 3.9% | 6% | 3.9% | 0.21% | 0.39% | 0.19% |
| Dec 2025 | 77.4% | 6.3% | 5.3% | 5.9% | 4.3% | 0.21% | 0.44% | 0.18% |
| Jan 2026 | 79.1% | 5.4% | 4.5% | 5.7% | 4.5% | 0.2% | 0.38% | 0.18% |
| Feb 2026 | 79.1% | 5.3% | 5.4% | 4.9% | 4.5% | 0.2% | 0.37% | 0.18% |
| Mar 2026 | 82.7% | 4.6% | 3.9% | 4.2% | 3.9% | 0.18% | 0.32% | 0.16% |
| Apr 2026 | 80.6% | 5.4% | 4.6% | 4.9% | 3.8% | 0.2% | 0.33% | 0.16% |
| May 2026 | 80.7% | 5.4% | 4.6% | 4.9% | 3.8% | 0.18% | 0.33% | 0.15% |
| Jun 2026 | 80% | 5.3% | 5.4% | 4.9% | 3.7% | 0.18% | 0.32% | 0.18% |
| Jul 2026 | 81.3% | 5.5% | 3.8% | 5% | 3.8% | 0.17% | 0.33% | 0.19% |
| Aug 2026 | 80.5% | 5.4% | 4.6% | 4.2% | 3.7% | 0.99% | 0.33% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.5% | 3.1M | -0.55% | -0.8 points | |
| 2, held 2nd | 5.4% | 207K | -0.08% | 0 points | |
| 3, moved from 4th to 3rd | 4.6% | 175K | +21% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.2% | 161K | -15.4% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.7% | 143K | -0.06% | 0 points | |
| 6, moved from 8th to 6th | 0.99% | 37.9K | +483.5% | +0.8 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 0.33% | 12.6K | +0.24% | 0 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 0.18% | 7K | -0.85% | 0 pointsmoved from 7th to 8th |
1.
Stripe80.5%
held 1st · 3.1M estimated branded searches · -0.55% vs prior month · -0.8 points
5.4%
held 2nd · 207K estimated branded searches · -0.08% vs prior month · 0 points
3.
4.6%
moved from 4th to 3rd · 175K estimated branded searches · +21% vs prior month · +0.8 points
4.
PayPal4.2%
moved from 3rd to 4th · 161K estimated branded searches · -15.4% vs prior month · -0.8 points
3.7%
held 5th · 143K estimated branded searches · -0.06% vs prior month · 0 points
0.99%
moved from 8th to 6th · 37.9K estimated branded searches · +483.5% vs prior month · +0.8 points
7.
Mollie0.33%
moved from 6th to 7th · 12.6K estimated branded searches · +0.24% vs prior month · 0 points
0.18%
moved from 7th to 8th · 7K estimated branded searches · -0.85% vs prior month · 0 points
Compare search popularity between Stripe and its closest rivals
How has branded search demand for Stripe changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 3.1M.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide decreased from 81.1% to 80.5%.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide peaked at 82.7% in March 2026 and was lowest at 77.4% in December 2025.
How did search popularity change for online payment platforms worldwide in August 2026?
6 changes
In August 2026, Braintree overtook Checkout.com to rank 6th among online payment platforms worldwide, at 0.99%.
In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%.
In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%.
In August 2026, Stripe lost estimated Share of Search among online payment platforms worldwide, from 81.3% to 80.5%.
Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.
Estimated monthly branded searches for Mollie worldwide fell 12.1% over 11 measured months, from 14.4K to 12.6K in August 2026.
How is Stripe measured?
Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
97 branded search terms
- ach fees stripe
- apple pay with stripe
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- connect pricing stripe
- connected accounts stripe
- creating a stripe account
- direct debit stripe
- fees for stripe
- instant payouts stripe
- new stripe account
- payment stripe
- payments stripe
- platform stripe
- secure payment by stripe
- set up stripe
- set up stripe account
- split payment stripe
- stripe
- stripe account
- stripe ach fees
- stripe ach payments
- stripe ach pricing
- stripe atlas
- stripe billing
- stripe billing pricing
- stripe business
- stripe business account
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe connect charges
- stripe connect fees
- stripe connect pricing
- stripe connected account
- stripe connected accounts
- stripe costs
- stripe direct debit
- stripe ecommerce
- stripe fees
- stripe fees per transaction
- stripe for international payments
- stripe for small business
- stripe gateway
- stripe hosted checkout
- stripe instant payouts
- stripe international payments
- stripe invoicing
- stripe invoicing fees
- stripe issuing
- stripe marketplace
- stripe merchant
- stripe merchant account
- stripe merchant fees
- stripe merchant of record
- stripe merchant services
- stripe nonprofit pricing
- stripe online payments
- stripe pay
- stripe pay by bank
- stripe payment
- stripe payment app
- stripe payment charges
- stripe payment company
- stripe payment cost
- stripe payment fees
- stripe payment gateway
- stripe payment gateway charges
- stripe payment gateway fees
- stripe payment platform
- stripe payment processing
- stripe payment processing fees
- stripe payment services
- stripe payment terminal
- stripe payments
- stripe payments company
- stripe payments processing
- stripe payouts
- stripe platform
- stripe pricing
- stripe processing
- stripe processing fees
- stripe recurring payments
- stripe secure payment
- stripe split payments
- stripe subscription
- stripe subscription management
- stripe terminal
- stripe transaction charges
- stripe transaction fee
- stripe usage based billing
- stripe website
- terminal stripe
Do you work for Stripe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Stripe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.