Checkout Champ vs Stripe:Which is more popular?
In September 2026, Stripe had more branded searches than Checkout Champ among checkout optimisation platforms worldwide. Stripe had about 9,900 branded searches, while Checkout Champ had 2,900. Stripe made up 49.7% of all checkout optimisation platform searches we track, and Checkout Champ accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about checkout optimisation platforms, Stripe appeared in four of the five answers and Checkout Champ in two. Stripe was mentioned before Checkout Champ in three out of four answers.
Who do people search for more?
Stripe, about 3 searches for every 1 for Checkout Champ
Who does AI mention more?
Stripe, mentioned in 4 of 5 answers, Checkout Champ in 2
Who does AI recommend more?
Stripe, named ahead of Checkout Champ in 3 of 4 answers
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Top checkout optimisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stripe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Checkout Champ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stripe was listed before Checkout Champ in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stripe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Checkout Champ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bolt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PayPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AfterSell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zipify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CartHook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about checkout optimisation platforms
5 answers
Asked ChatGPT
“Which checkout optimisation platform should I use?”
Asked ChatGPT
“What are the best checkout optimisation platforms?”
Asked ChatGPT
“What's the best checkout optimisation platform for more online sales?”
Searched Google, AI Overview
“ecommerce checkout software”
Searched Google, AI Overview
“improve checkout conversion”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Checkout Champ or Stripe more popular in search?
This chart shows how often people search Google for Checkout Champ and Stripe by name. Each line represents a brand's share of searches for all eight checkout optimisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Stripe, Checkout Champ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stripe | Checkout Champ | Shopify | AfterSell | Zipify | Bolt | PayPal | CartHook |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 12.3% | 15.3% | 8.1% | 5.5% | 3.1% | 3.1% | 1.1% |
| Nov 2025 | 54.9% | 10.9% | 13.1% | 7.3% | 5.9% | 3.3% | 3.3% | 1.5% |
| Dec 2025 | 50.8% | 12.3% | 12.3% | 8.2% | 8.2% | 3.7% | 3% | 1.3% |
| Jan 2026 | 53.5% | 12.8% | 12.8% | 7.1% | 5.7% | 3.2% | 3.2% | 1.7% |
| Feb 2026 | 54.5% | 13.1% | 13.1% | 7.2% | 4.5% | 3.2% | 3.2% | 1.2% |
| Mar 2026 | 52.3% | 12.5% | 15.6% | 8.2% | 4.3% | 3.1% | 2.6% | 1.4% |
| Apr 2026 | 53.5% | 12.8% | 12.8% | 8.4% | 5.7% | 3.2% | 2.1% | 1.4% |
| May 2026 | 53.1% | 12.7% | 12.7% | 7% | 7% | 3.9% | 2.1% | 1.4% |
| Jun 2026 | 54.1% | 13% | 13% | 8.5% | 4.5% | 2.6% | 2.6% | 1.7% |
| Jul 2026 | 56% | 13.4% | 13.4% | 7.4% | 4.1% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 50.4% | 14.8% | 14.8% | 9.7% | 4.5% | 3% | 1.6% | 1.3% |
| Sep 2026 | 49.7% | 14.6% | 14.6% | 9.5% | 4.4% | 3.6% | 2% | 1.6% |
How has the Checkout Champ and Stripe comparison changed over the last 12 months?
3 findings
- Stripe was ahead of Checkout Champ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Checkout Champ’s share of searches among checkout optimisation platforms worldwide moved from 12.3% to 14.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Stripe’s share of searches among checkout optimisation platforms worldwide moved from 51.5% to 49.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for checkout optimisation platforms worldwide in September 2026?
1 change
In September 2026, Stripe lost share of searches among checkout optimisation platforms worldwide, from 50.4% to 49.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Checkout Champ’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Checkout Champ
1 branded search term
- checkout champ
Stripe
1 branded search term
- stripe checkout
Other head-to-heads among checkout optimisation platforms
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