Brandwave

How popular isStripe?

In September 2026, people searched for Stripe by name about 3 million times worldwide, about the same as the previous year. These searches made up 49.7% of all global checkout optimisation platform searches, placing Stripe first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about checkout optimisation platforms, Stripe appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Stripe is the most searched of 8 competitors and the second most recommended in AI answers.

  1. StripeShare of searches 49.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Checkout ChampShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ShopifyShare of searches 14.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AfterSellShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ZipifyShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top checkout optimisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stripe is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Stripe2nd
  3. Bolt3rd
  4. Checkout Champ4th
  5. PayPal5th
  6. AfterSell–
  7. Zipify–
  8. CartHook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Checkout Champ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bolt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PayPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AfterSell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zipify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CartHook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about checkout optimisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which checkout optimisation platforms compete with Stripe?

Stripe against checkout optimisation platforms worldwide, by month

Share of searches by month for Stripe, Checkout Champ, Shopify, AfterSell, Zipify, Bolt. The figures are in the table below the chart.

View monthly share of searches table
MonthStripeCheckout ChampShopifyAfterSellZipifyBoltPayPalCartHook
Oct 202551.5%12.3%15.3%8.1%5.5%3.1%3.1%1.1%
Nov 202554.9%10.9%13.1%7.3%5.9%3.3%3.3%1.5%
Dec 202550.8%12.3%12.3%8.2%8.2%3.7%3%1.3%
Jan 202653.5%12.8%12.8%7.1%5.7%3.2%3.2%1.7%
Feb 202654.5%13.1%13.1%7.2%4.5%3.2%3.2%1.2%
Mar 202652.3%12.5%15.6%8.2%4.3%3.1%2.6%1.4%
Apr 202653.5%12.8%12.8%8.4%5.7%3.2%2.1%1.4%
May 202653.1%12.7%12.7%7%7%3.9%2.1%1.4%
Jun 202654.1%13%13%8.5%4.5%2.6%2.6%1.7%
Jul 202656%13.4%13.4%7.4%4.1%2.7%1.8%1.2%
Aug 202650.4%14.8%14.8%9.7%4.5%3%1.6%1.3%
Sep 202649.7%14.6%14.6%9.5%4.4%3.6%2%1.6%

  1. 1.Stripe

    49.7%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Checkout Champ

    14.6%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Shopify

    14.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.AfterSell

    9.5%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Zipify

    4.4%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Bolt

    3.6%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.

  7. 7.PayPal

    2%

    Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.3 points.

  8. 8.CartHook

    1.6%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.3 points.

Compare popularity between Stripe and its closest rivals

Every comparison with Stripe

30 comparisons

How has branded search demand for Stripe changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stripe worldwide held steady at 3M.
  • Across the 12 months ending September 2026, Stripe’s share of searches among checkout optimisation platforms worldwide decreased from 51.5% to 49.7%.
  • Across the 12 months ending September 2026, Stripe’s share of searches among checkout optimisation platforms worldwide peaked at 56% in July 2026 and was lowest at 49.7% in September 2026.

How did search popularity change for checkout optimisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Bolt gained share of searches among checkout optimisation platforms worldwide, from 3% to 3.6%.

  2. In September 2026, Stripe lost share of searches among checkout optimisation platforms worldwide, from 50.4% to 49.7%.

  3. Estimated monthly branded searches for CartHook worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

  4. Estimated monthly branded searches for PayPal worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

  5. Estimated monthly branded searches for Zipify worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

  6. Estimated monthly branded searches for Shopify worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Stripe’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • payment stripe
  • payments stripe
  • set up stripe
  • stripe
  • stripe ach payments
  • stripe atlas
  • stripe billing
  • stripe business
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe checkout
  • stripe connect
  • stripe direct debit
  • stripe fees
  • stripe instant payouts
  • stripe invoicing
  • stripe issuing
  • stripe merchant services
  • stripe pay
  • stripe payment
  • stripe payment app
  • stripe payment company
  • stripe payment gateway
  • stripe payment processing
  • stripe payment services
  • stripe payments
  • stripe payments company
  • stripe payments processing
  • stripe payouts
  • stripe processing fees
  • stripe recurring payments

1–40 of 44

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How the Brand Demand Index is measured

Where does Stripe compete?

Stripe is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Payment processors3rd of 1510.3%Show ranking
Creator payout platforms2nd of 511.8%Show ranking
Payment gateways2nd of 812.4%Show ranking
Fintech1st of 964.6%Show ranking
Checkout optimisation platforms1st of 849.7%Shown above
Creator with pink hair and a pink jacket

Is Stripe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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