Brandwave

How popular isPayPal in search?

In August 2026, there were an estimated 20.6M branded searches for PayPal worldwide which is down 18.2% over the last 11 months. PayPal holds 81% estimated Share of Search among creator payout platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal81%
  2. Stripe12.1%
  3. Wise3.4%
  4. Payoneer3.2%
  5. Tipalti0.2%
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Which creator payout platforms compete with PayPal?

PayPal against creator payout platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Wise, Payoneer. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeWisePayoneerTipalti
Oct 202583.8%10.2%2.5%3.3%0.17%
Nov 202584.4%10.2%2.5%2.8%0.17%
Dec 202585.7%8.6%2.7%2.8%0.17%
Jan 202683.5%10.1%2.8%3.3%0.17%
Feb 202681.4%12.1%3%3.3%0.2%
Mar 202679.2%14.3%3.1%3.2%0.19%
Apr 202681.2%12.1%3.2%3.2%0.2%
May 202681.2%12.1%3.2%3.2%0.2%
Jun 202681.1%12.2%3.2%3.2%0.2%
Jul 202681.3%12.2%3.1%3.2%0.2%
Aug 202681%12.1%3.4%3.2%0.2%
Sep 2026—————

  1. 1.PayPal

    81%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  2. 2.Stripe

    12.1%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Wise

    3.4%

    Moved from 4th to 3rd. 874K estimated branded searches, +10% vs prior month. Share +0.3 points.

  4. 4.Payoneer

    3.2%

    Moved from 3rd to 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tipalti

    0.2%

    Held 5th. 49.6K estimated branded searches, -0.12% vs prior month. Share 0 points.

Compare search popularity between PayPal and its closest rivals

How has branded search demand for PayPal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PayPal worldwide fell from 25.1M to 20.6M.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among creator payout platforms worldwide decreased from 83.8% to 81%.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among creator payout platforms worldwide peaked at 85.7% in December 2025 and was lowest at 79.2% in March 2026.

How did search popularity change for creator payout platforms worldwide in August 2026?

  1. In August 2026, Wise rose from 4th to 3rd among creator payout platforms worldwide.

  2. In August 2026, Payoneer fell from 3rd to 4th among creator payout platforms worldwide.

  3. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does PayPal compete?

PayPal is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer apps1st of 669.5%Show ranking
Creator payout platforms1st of 581%Shown above
Online payment platforms1st of 884.9%Show ranking
Payment gateway platforms1st of 685.5%Show ranking

How is PayPal measured?

Brandwave collects information about searches that people make online using PayPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • paypal
  • paypal business
  • paypal business account
  • paypal business account charges
  • paypal business account cost
  • paypal business account fees
  • paypal business account price
  • paypal business app
  • paypal business charges
  • paypal business cost
  • paypal business fees
  • paypal checkout
  • paypal commercial account
  • paypal company account
  • paypal corporate account
  • paypal express checkout
  • paypal for business
  • paypal for company
  • paypal merchant
  • paypal merchant account
  • paypal merchant services
  • paypal payment processing
  • paypal payments
  • paypal to business account

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How the Brand Demand Index is measured

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