Checkout Champ vs PayPal:Which is more popular?
In September 2026, Checkout Champ had more branded searches than PayPal among checkout optimisation platforms worldwide. Checkout Champ had about 2,900 branded searches, while PayPal had 390. Checkout Champ made up 14.6% of all checkout optimisation platform searches we track, and PayPal accounted for 2%. When we asked ChatGPT and Google AI Overviews about checkout optimisation platforms, Checkout Champ appeared in two of the five answers and PayPal in one. Checkout Champ was mentioned before PayPal in two out of three answers that named either.
Who do people search for more?
Checkout Champ, about 7 searches for every 1 for PayPal
Who does AI mention more?
Checkout Champ, mentioned in 2 of 5 answers, PayPal in 1
Who does AI recommend more?
Checkout Champ, named ahead of PayPal in 2 of 3 answers
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Top checkout optimisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Checkout Champ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PayPal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Checkout Champ was listed before PayPal in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stripe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Checkout Champ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bolt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PayPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AfterSell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zipify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CartHook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about checkout optimisation platforms
5 answers
Asked ChatGPT
“Which checkout optimisation platform should I use?”
Asked ChatGPT
“What are the best checkout optimisation platforms?”
Asked ChatGPT
“What's the best checkout optimisation platform for more online sales?”
Searched Google, AI Overview
“ecommerce checkout software”
Searched Google, AI Overview
“improve checkout conversion”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Checkout Champ or PayPal more popular in search?
This chart shows how often people search Google for Checkout Champ and PayPal by name. Each line represents a brand's share of searches for all eight checkout optimisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Checkout Champ, PayPal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stripe | Checkout Champ | Shopify | AfterSell | Zipify | Bolt | PayPal | CartHook |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 12.3% | 15.3% | 8.1% | 5.5% | 3.1% | 3.1% | 1.1% |
| Nov 2025 | 54.9% | 10.9% | 13.1% | 7.3% | 5.9% | 3.3% | 3.3% | 1.5% |
| Dec 2025 | 50.8% | 12.3% | 12.3% | 8.2% | 8.2% | 3.7% | 3% | 1.3% |
| Jan 2026 | 53.5% | 12.8% | 12.8% | 7.1% | 5.7% | 3.2% | 3.2% | 1.7% |
| Feb 2026 | 54.5% | 13.1% | 13.1% | 7.2% | 4.5% | 3.2% | 3.2% | 1.2% |
| Mar 2026 | 52.3% | 12.5% | 15.6% | 8.2% | 4.3% | 3.1% | 2.6% | 1.4% |
| Apr 2026 | 53.5% | 12.8% | 12.8% | 8.4% | 5.7% | 3.2% | 2.1% | 1.4% |
| May 2026 | 53.1% | 12.7% | 12.7% | 7% | 7% | 3.9% | 2.1% | 1.4% |
| Jun 2026 | 54.1% | 13% | 13% | 8.5% | 4.5% | 2.6% | 2.6% | 1.7% |
| Jul 2026 | 56% | 13.4% | 13.4% | 7.4% | 4.1% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 50.4% | 14.8% | 14.8% | 9.7% | 4.5% | 3% | 1.6% | 1.3% |
| Sep 2026 | 49.7% | 14.6% | 14.6% | 9.5% | 4.4% | 3.6% | 2% | 1.6% |
How has the Checkout Champ and PayPal comparison changed over the last 12 months?
3 findings
- Checkout Champ was ahead of PayPal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Checkout Champ’s share of searches among checkout optimisation platforms worldwide moved from 12.3% to 14.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, PayPal’s share of searches among checkout optimisation platforms worldwide moved from 3.1% to 2%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for checkout optimisation platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for PayPal worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Checkout Champ’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Checkout Champ
1 branded search term
- checkout champ
PayPal
1 branded search term
- paypal fastlane
Other head-to-heads among checkout optimisation platforms
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