Brandwave

PayPal vs Tipalti:Which is more popular by branded search?

In August 2026, PayPal had more branded searches than Tipalti among creator payout platforms worldwide. PayPal was estimated to have 20.6M branded searches compared to Tipalti’s 49.6K, and held an 81% Share of Search versus Tipalti’s 0.2%. These are worldwide searches for English-language branded terms.

Share of Search among creator payout platforms worldwide in August 2026Which is more popular in search, PayPal or Tipalti?
PayPal81%20.6M searches
vs
Tipalti0.2%49.6K searches

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Which is more popular in search, PayPal or Tipalti?

Compare the services creators use to receive and send payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PayPal and Tipalti among creator payout platforms worldwide, by month

Share of Search by month for PayPal, Tipalti. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeWisePayoneerTipalti
Oct 202583.8%10.2%2.5%3.3%0.17%
Nov 202584.4%10.2%2.5%2.8%0.17%
Dec 202585.7%8.6%2.7%2.8%0.17%
Jan 202683.5%10.1%2.8%3.3%0.17%
Feb 202681.4%12.1%3%3.3%0.2%
Mar 202679.2%14.3%3.1%3.2%0.19%
Apr 202681.2%12.1%3.2%3.2%0.2%
May 202681.2%12.1%3.2%3.2%0.2%
Jun 202681.1%12.2%3.2%3.2%0.2%
Jul 202681.3%12.2%3.1%3.2%0.2%
Aug 202681%12.1%3.4%3.2%0.2%
Sep 2026—————

How has the PayPal and Tipalti comparison changed over the last 12 months?

  • PayPal was ahead of Tipalti in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among creator payout platforms worldwide moved from 83.8% to 81%, and its estimated monthly branded searches moved from 25.1M to 20.6M.
  • Across the 11 months ending August 2026, Tipalti’s estimated Share of Search among creator payout platforms worldwide moved from 0.17% to 0.2%, and its estimated monthly branded searches moved from 49.8K to 49.6K.

How did search popularity change for creator payout platforms worldwide in August 2026?

  1. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using PayPal’s and Tipalti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

24 branded search terms

  • paypal
  • paypal business
  • paypal business account
  • paypal business account charges
  • paypal business account cost
  • paypal business account fees
  • paypal business account price
  • paypal business app
  • paypal business charges
  • paypal business cost
  • paypal business fees
  • paypal checkout
  • paypal commercial account
  • paypal company account
  • paypal corporate account
  • paypal express checkout
  • paypal for business
  • paypal for company
  • paypal merchant
  • paypal merchant account
  • paypal merchant services
  • paypal payment processing
  • paypal payments
  • paypal to business account

Tipalti

2 branded search terms

  • tipalti
  • tipalti ap automation

How the Brand Demand Index is measured

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