Brandwave

How popular isWise in search?

In August 2026, there were an estimated 874K branded searches for Wise worldwide which is up 15.2% over the last 11 months. Wise holds 3.4% estimated Share of Search among creator payout platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal81%
  2. Stripe12.1%
  3. Wise3.4%
  4. Payoneer3.2%
  5. Tipalti0.2%
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Which creator payout platforms compete with Wise?

Wise against creator payout platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Wise, Payoneer. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeWisePayoneerTipalti
Oct 202583.8%10.2%2.5%3.3%0.17%
Nov 202584.4%10.2%2.5%2.8%0.17%
Dec 202585.7%8.6%2.7%2.8%0.17%
Jan 202683.5%10.1%2.8%3.3%0.17%
Feb 202681.4%12.1%3%3.3%0.2%
Mar 202679.2%14.3%3.1%3.2%0.19%
Apr 202681.2%12.1%3.2%3.2%0.2%
May 202681.2%12.1%3.2%3.2%0.2%
Jun 202681.1%12.2%3.2%3.2%0.2%
Jul 202681.3%12.2%3.1%3.2%0.2%
Aug 202681%12.1%3.4%3.2%0.2%
Sep 2026—————

  1. 1.PayPal

    81%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  2. 2.Stripe

    12.1%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Wise

    3.4%

    Moved from 4th to 3rd. 874K estimated branded searches, +10% vs prior month. Share +0.3 points.

  4. 4.Payoneer

    3.2%

    Moved from 3rd to 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tipalti

    0.2%

    Held 5th. 49.6K estimated branded searches, -0.12% vs prior month. Share 0 points.

Compare search popularity between Wise and its closest rivals

How has branded search demand for Wise changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wise worldwide rose from 759K to 874K.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among creator payout platforms worldwide increased from 2.5% to 3.4%.
  • Across the 11 months ending August 2026, Wise rose from 4th to 3rd among creator payout platforms worldwide.

How did search popularity change for creator payout platforms worldwide in August 2026?

  1. In August 2026, Wise rose from 4th to 3rd among creator payout platforms worldwide.

  2. In August 2026, Payoneer fell from 3rd to 4th among creator payout platforms worldwide.

  3. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Wise compete?

Wise is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer apps5th of 63%Show ranking
Creator payout platforms3rd of 53.4%Shown above
Remittance services4th of 65%Show ranking
Prepaid cards3rd of 613%Show ranking
UK and European digital banks and money apps2nd of 1014%Show ranking

How is Wise measured?

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • send money wise
  • send money with wise
  • transfer wise account
  • transfer wise app
  • TransferWise
  • transferwise account
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise account
  • wise app
  • wise app money transfer
  • wise bank
  • wise banking app
  • wise business
  • wise business account
  • wise card
  • wise com
  • wise debit card
  • wise international bank transfer
  • wise international payments
  • wise money transfer
  • wise money transfer app
  • wise money transfer service
  • wise multi currency account
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card
  • wise.com

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How the Brand Demand Index is measured

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