Brandwave

Checkout.com vs Wise:Which is more popular?

In September 2026, Wise had more branded searches than Checkout.com among payment processors worldwide. Wise had about 72,600 branded searches, while Checkout.com had 9,000. Wise made up 0.25% of all payment processor searches we track, and Checkout.com accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about payment processors, neither Checkout.com nor Wise appeared in any of the five answers.

Among payment processors worldwide in September 2026

Who do people search for more?

Wise, about 8 searches for every 1 for Checkout.com

Wise 72.6K searchesCheckout.com 9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Checkout.com in 0 of 5Wise in 0 of 5

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Checkout.com nor Wise showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. +3 more
  10. Wise–
  11. +1 more
  12. Checkout.com–
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkout.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Checkout.com or Wise more popular in search?

This chart shows how often people search Google for Checkout.com and Wise by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

Checkout.com and Wise among payment processors worldwide, by month

Share of searches by month for Wise, Checkout.com. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Checkout.com and Wise comparison changed over the last 12 months?

3 findings
  • Wise was ahead of Checkout.com in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Checkout.com’s share of searches among payment processors worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 6.7K to 9K.
  • Across the 12 months ending September 2026, Wise’s share of searches among payment processors worldwide moved from 0.18% to 0.25%, and its estimated monthly branded searches moved from 59.3K to 72.6K.

How did search popularity change for payment processors worldwide in September 2026?

2 changes

  1. In September 2026, Checkout.com rose from 15th to 13th among payment processors worldwide.

  2. Estimated monthly branded searches for Wise worldwide rose 22.4% over 12 measured months, from 59.3K to 72.6K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Checkout.com’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Checkout.com

2 branded search terms

  • checkout com fees
  • Checkout.com

Wise

7 branded search terms

  • transfer wise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise business
  • wise international payments

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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