How popular isWise in search?
In September 2026, there were an estimated 623K branded searches for Wise worldwide which is up 6.8% over the last 12 months. Wise holds 6.2% estimated Share of Search among currency converter software worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Western Union90.9%
Wise6.2%
Xe2.4%
OFX0.49%
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Which currency converter software compete with Wise?
Share of Search by month for Western Union, Wise, Xe. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Xe | OFX |
|---|---|---|---|---|
| Oct 2025 | 91.2% | 5.8% | 2.5% | 0.49% |
| Nov 2025 | 91.3% | 5.7% | 2.5% | 0.49% |
| Dec 2025 | 92.6% | 4.9% | 2.1% | 0.41% |
| Jan 2026 | 92.1% | 5.4% | 2% | 0.41% |
| Feb 2026 | 92.8% | 4.7% | 2.1% | 0.41% |
| Mar 2026 | 92.6% | 5% | 2.1% | 0.41% |
| Apr 2026 | 92.5% | 5.2% | 2% | 0.34% |
| May 2026 | 92.5% | 5.1% | 2.1% | 0.34% |
| Jun 2026 | 91% | 6.1% | 2.4% | 0.49% |
| Jul 2026 | 92.5% | 5% | 2.1% | 0.41% |
| Aug 2026 | 92.5% | 5.5% | 1.7% | 0.34% |
| Sep 2026 | 90.9% | 6.2% | 2.4% | 0.49% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 9.1M | -17.7% | -1.6 points | |
| 2, held 2nd | 6.2% | 623K | -5.3% | +0.7 points | |
| 3, held 3rd | 2.4% | 246K | +22.4% | +0.8 points | |
| 4, held 4th | 0.49% | 49.5K | +22.2% | +0.2 points |
90.9%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.6 points.
2.
Wise6.2%
Held 2nd. 623K estimated branded searches, -5.3% vs prior month. Share +0.7 points.
3.
Xe2.4%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +0.8 points.
4.
OFX0.49%
Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare search popularity between Wise and its closest rivals
Every comparison with Wise
35 comparisons
- Cash App vs Wise
- MoneyGram vs Wise
- Payoneer vs Wise
- PayPal vs Wise
- Remitly vs Wise
- Revolut vs Wise
- Shopify vs Wise
- Stripe vs Wise
- Venmo vs Wise
- Western Union vs Wise
- Wise vs Zelle
- Paysafecard vs Wise
- Monzo vs Wise
- Skrill vs Wise
- N26 vs Wise
- Wise vs Xe
- Wise vs Xoom
- Adyen vs Wise
- Airwallex vs Wise
- bunq vs Wise
- GoCardless vs Wise
- Square vs Wise
- Starling Bank vs Wise
- Wise vs Worldline
- Neteller vs Wise
- Wise vs Zopa
- Tipalti vs Wise
- OFX vs Wise
- Wise vs WorldRemit
- Braintree vs Wise
- Chase UK vs Wise
- Shopify POS vs Wise
- Atom bank vs Wise
- Mollie vs Wise
- Kroo vs Wise
How has branded search demand for Wise changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wise worldwide rose from 584K to 623K.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among currency converter software worldwide peaked at 6.2% in September 2026 and was lowest at 4.7% in February 2026.
How did search popularity change for currency converter software worldwide in September 2026?
3 changes
In September 2026, Xe gained estimated Share of Search among currency converter software worldwide, from 1.7% to 2.4%.
In September 2026, Wise gained estimated Share of Search among currency converter software worldwide, from 5.5% to 6.2%.
In September 2026, Western Union lost estimated Share of Search among currency converter software worldwide, from 92.5% to 90.9%.
Where does Wise compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Payment processors | 5th of 13 | 1.8% | Show ranking |
| Money transfer apps | 6th of 6 | 2.1% | Show ranking |
| Creator payout platforms | 4th of 5 | 2.5% | Show ranking |
| Money transfer services | 5th of 8 | 3.2% | Show ranking |
| Remittance services | 4th of 6 | 4.2% | Show ranking |
| Send money brands | 4th of 5 | 4.2% | Show ranking |
| Currency converter software | 2nd of 4 | 6.2% | Shown above |
| Prepaid cards | 4th of 6 | 7.7% | Show ranking |
| UK and European digital banks and money apps | 2nd of 10 | 9.6% | Show ranking |
How is Wise measured?
Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- send money wise
- transfer wise app
- TransferWise
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise bank
- wise banking app
- wise business
- wise card
- wise debit card
- wise international payments
- wise money transfer
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wise your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.