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Currency Converter software:Which are searched most?

In September 2026, Western Union was the most searched among currency Converter software worldwide, with an estimated 9.1M branded searches and 90.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Western Union90.9%
  2. Wise6.2%
  3. Xe2.4%
  4. OFX0.49%

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Share of SearchLeaderboard

Compare the currency converter teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among currency Converter software worldwide, by month

Share of Search by month for Western Union, Wise, Xe. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionWiseXeOFX
Oct 202591.2%5.8%2.5%0.49%
Nov 202591.3%5.7%2.5%0.49%
Dec 202592.6%4.9%2.1%0.41%
Jan 202692.1%5.4%2%0.41%
Feb 202692.8%4.7%2.1%0.41%
Mar 202692.6%5%2.1%0.41%
Apr 202692.5%5.2%2%0.34%
May 202692.5%5.1%2.1%0.34%
Jun 202691%6.1%2.4%0.49%
Jul 202692.5%5%2.1%0.41%
Aug 202692.5%5.5%1.7%0.34%
Sep 202690.9%6.2%2.4%0.49%

This month’s ranking, September 2026

  1. 1.Western Union

    90.9%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.6 points.

  2. 2.Wise

    6.2%

    Held 2nd. 623K estimated branded searches, -5.3% vs prior month. Share +0.7 points.

  3. 3.Xe

    2.4%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  4. 4.OFX

    0.49%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among currency Converter software worldwide?

In September 2026, Western Union was the most searched among currency Converter software worldwide, with an estimated 9.1M branded searches and 90.9% estimated Share of Search within this set. Wise is in 2nd place, 84.7 percentage points behind at 6.2% Share of Search.

Global currency Converter software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Western Union91.2% → 90.9%92.8%Feb 202690.9%Sep 20261st
Wise5.8% → 6.2%6.2%Sep 20264.7%Feb 20262nd
Xe2.5% → 2.4%2.5%Nov 20251.7%Aug 20263rd
OFX0.49%0.49%Nov 20250.34%Apr 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Western Union’s estimated Share of Search among currency Converter software worldwide peaked at 92.8% in February 2026 and was lowest at 90.9% in September 2026.
  • Across the 12 months ending September 2026, Wise’s estimated Share of Search among currency Converter software worldwide peaked at 6.2% in September 2026 and was lowest at 4.7% in February 2026.
  • Across the 12 months ending September 2026, Western Union, Wise, Xe and OFX held steady: their estimated Share of Search among currency Converter software worldwide each moved less than 0.5 percentage points.

How did search popularity change for currency Converter software worldwide in September 2026?

  1. In September 2026, Xe gained estimated Share of Search among currency Converter software worldwide, from 1.7% to 2.4%.

  2. In September 2026, Wise gained estimated Share of Search among currency Converter software worldwide, from 5.5% to 6.2%.

  3. In September 2026, Western Union lost estimated Share of Search among currency Converter software worldwide, from 92.5% to 90.9%.

How the Brand Demand Index is measured

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