Brandwave

OANDA vs Xe:Which is more popular?

In September 2026, OANDA had more branded searches than Xe among currency converter software worldwide. OANDA had about 450,000 branded searches, while Xe had 246,000. OANDA made up 40.9% of all currency converter software searches we track, and Xe accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about currency converter software, Xe appeared in all five answers and OANDA in four. Xe was mentioned before OANDA in every answer.

Among currency converter software worldwide in September 2026

Who do people search for more?

OANDA, about 83% more searches than Xe

OANDA 450K searchesXe 246K searches

Who does AI mention more?

Xe, mentioned in every answer we collected

Xe in 5 of 5OANDA in 4 of 5

Who does AI recommend more?

Xe, named ahead of OANDA in every answer

Xe first in 5OANDA never first

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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xe appeared in all five answers. OANDA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xe was listed before OANDA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OANDA3rd
  4. OFX4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OANDA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers
  • Asked ChatGPT

    “Which currency converter software should I use?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA
  • Asked ChatGPT

    “What are the best currency converter software options?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA
  • Asked ChatGPT

    “What's the best currency converter software for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
  • Searched Google, AI Overview

    “currency conversion tool”

    1. 1Wise
    2. 2Xe
    3. 3OANDA
  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is OANDA or Xe more popular in search?

This chart shows how often people search Google for OANDA and Xe by name. Each line represents a brand's share of searches for all four currency converter software we track, month by month, from English-language searches worldwide.

OANDA and Xe among currency converter software worldwide, by month

Share of searches by month for OANDA, Xe. The figures are in the table below the chart.

View monthly share of searches table
MonthOANDAWiseXeOFX
Oct 202546%29.3%20.6%4.1%
Nov 202541.2%31.8%22.5%4.5%
Dec 202540.2%33.5%22%4.4%
Jan 202644.7%31.3%20%4%
Feb 202641.7%31%22.8%4.6%
Mar 202645.5%30.1%20.3%4.1%
Apr 202641.1%32.8%22.5%3.7%
May 202641.3%32.4%22.6%3.7%
Jun 202641.7%30.9%22.8%4.6%
Jul 202641.1%32%22.5%4.5%
Aug 202642%35.5%18.7%3.8%
Sep 202640.9%32.2%22.4%4.5%

How has the OANDA and Xe comparison changed over the last 12 months?

3 findings
  • OANDA was ahead of Xe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software worldwide moved from 46% to 40.9%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Xe’s share of searches among currency converter software worldwide moved from 20.6% to 22.4%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for currency converter software worldwide in September 2026?

2 changes
  1. In September 2026, Xe gained share of searches among currency converter software worldwide, from 18.7% to 22.4%.

  2. In September 2026, OANDA lost share of searches among currency converter software worldwide, from 42% to 40.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OANDA’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OANDA

1 branded search term

  • oanda

Xe

1 branded search term

  • xe com

How the Brand Demand Index is measured

Other head-to-heads among currency converter software

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