Brandwave

How popular isOANDA?

In September 2026, people searched for OANDA by name about 450,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 40.9% of all global currency converter software searches, placing OANDA first out of four brands. When we asked both ChatGPT and Google AI Overviews about currency converter software, OANDA appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

OANDA is the most searched of 4 competitors and the third most recommended in AI answers.

  1. OANDAShare of searches 40.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. WiseShare of searches 32.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. XeShare of searches 22.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. OFXShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OANDA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OANDA is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OANDA3rd
  4. OFX4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OANDA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers

  • Asked ChatGPT

    “Which currency converter software should I use?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What are the best currency converter software options?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What's the best currency converter software for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe

  • Searched Google, AI Overview

    “currency conversion tool”

    1. 1Wise
    2. 2Xe
    3. 3OANDA

  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which currency converter software compete with OANDA?

OANDA against currency converter software worldwide, by month

Share of searches by month for OANDA, Wise, Xe, OFX. The figures are in the table below the chart.

View monthly share of searches table
MonthOANDAWiseXeOFX
Oct 202546%29.3%20.6%4.1%
Nov 202541.2%31.8%22.5%4.5%
Dec 202540.2%33.5%22%4.4%
Jan 202644.7%31.3%20%4%
Feb 202641.7%31%22.8%4.6%
Mar 202645.5%30.1%20.3%4.1%
Apr 202641.1%32.8%22.5%3.7%
May 202641.3%32.4%22.6%3.7%
Jun 202641.7%30.9%22.8%4.6%
Jul 202641.1%32%22.5%4.5%
Aug 202642%35.5%18.7%3.8%
Sep 202640.9%32.2%22.4%4.5%

  1. 1.OANDA

    40.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Wise

    32.2%

    Held 2nd. 354K estimated branded searches, -7% vs prior month. Share -3.3 points.

  3. 3.Xe

    22.4%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.6 points.

  4. 4.OFX

    4.5%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

Compare popularity between OANDA and its closest rivals

Every comparison with OANDA

3 comparisons

How has branded search demand for OANDA changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OANDA worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software worldwide decreased from 46% to 40.9%.
  • Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software worldwide peaked at 46% in October 2025 and was lowest at 40.2% in December 2025.

How did search popularity change for currency converter software worldwide in September 2026?

4 changes

  1. In September 2026, Xe gained share of searches among currency converter software worldwide, from 18.7% to 22.4%.

  2. In September 2026, OFX gained share of searches among currency converter software worldwide, from 3.8% to 4.5%.

  3. In September 2026, Wise lost share of searches among currency converter software worldwide, from 35.5% to 32.2%.

  4. In September 2026, OANDA lost share of searches among currency converter software worldwide, from 42% to 40.9%.

How are OANDA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OANDA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oanda

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How the Brand Demand Index is measured

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