PayPal vs Wise:Which is more popular by branded search?
In August 2026, PayPal had more branded searches than Wise among creator payout platforms worldwide. PayPal was estimated to have 20.6M branded searches compared to Wise’s 874K, and held an 81% Share of Search versus Wise’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PayPal or Wise?
Compare the services creators use to receive and send payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PayPal, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Stripe | Wise | Payoneer | Tipalti |
|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 10.2% | 2.5% | 3.3% | 0.17% |
| Nov 2025 | 84.4% | 10.2% | 2.5% | 2.8% | 0.17% |
| Dec 2025 | 85.7% | 8.6% | 2.7% | 2.8% | 0.17% |
| Jan 2026 | 83.5% | 10.1% | 2.8% | 3.3% | 0.17% |
| Feb 2026 | 81.4% | 12.1% | 3% | 3.3% | 0.2% |
| Mar 2026 | 79.2% | 14.3% | 3.1% | 3.2% | 0.19% |
| Apr 2026 | 81.2% | 12.1% | 3.2% | 3.2% | 0.2% |
| May 2026 | 81.2% | 12.1% | 3.2% | 3.2% | 0.2% |
| Jun 2026 | 81.1% | 12.2% | 3.2% | 3.2% | 0.2% |
| Jul 2026 | 81.3% | 12.2% | 3.1% | 3.2% | 0.2% |
| Aug 2026 | 81% | 12.1% | 3.4% | 3.2% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the PayPal and Wise comparison changed over the last 12 months?
3 findings
- PayPal was ahead of Wise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among creator payout platforms worldwide moved from 83.8% to 81%, and its estimated monthly branded searches moved from 25.1M to 20.6M.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among creator payout platforms worldwide moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 759K to 874K.
How did search popularity change for creator payout platforms worldwide in August 2026?
2 changes
In August 2026, Wise rose from 4th to 3rd among creator payout platforms worldwide.
Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PayPal’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PayPal
24 branded search terms
- paypal
- paypal business
- paypal business account
- paypal business account charges
- paypal business account cost
- paypal business account fees
- paypal business account price
- paypal business app
- paypal business charges
- paypal business cost
- paypal business fees
- paypal checkout
- paypal commercial account
- paypal company account
- paypal corporate account
- paypal express checkout
- paypal for business
- paypal for company
- paypal merchant
- paypal merchant account
- paypal merchant services
- paypal payment processing
- paypal payments
- paypal to business account
Wise
32 branded search terms
- send money wise
- send money with wise
- transfer wise account
- transfer wise app
- TransferWise
- transferwise account
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise account
- wise app
- wise app money transfer
- wise bank
- wise banking app
- wise business
- wise business account
- wise card
- wise com
- wise debit card
- wise international bank transfer
- wise international payments
- wise money transfer
- wise money transfer app
- wise money transfer service
- wise multi currency account
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
- wise.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.