Brandwave

Airwallex vs Wise:Which is searched more?

In September 2026, Wise had more branded searches than Airwallex among payment processors worldwide. Wise was estimated to have 623K branded searches compared to Airwallex’s 168K, and held a 2.1% Share of Search versus Airwallex’s 0.57%. These are worldwide searches for English-language branded terms.

Share of Search among payment processors worldwide in September 2026Which is more popular in search, Airwallex or Wise?
Airwallex0.57%168K searches
vs
Wise2.1%623K searches

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Which is more popular in search, Airwallex or Wise?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airwallex and Wise among payment processors worldwide, by month

Share of Search by month for Wise, Airwallex. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineBraintreeShopify POSMollie
Oct 202575.4%11.7%8.9%1.8%0.53%0.42%0.43%0.29%0.41%0.02%0.08%0.04%
Nov 202577%10%9.1%1.8%0.44%0.42%0.44%0.28%0.42%0.02%0.08%0.04%
Dec 202578.1%10.1%7.7%1.8%0.54%0.64%0.44%0.25%0.34%0.02%0.07%0.04%
Jan 202675.1%11.7%8.9%2%0.52%0.61%0.52%0.31%0.33%0.02%0.08%0.04%
Feb 202672.9%11.5%10.6%2%0.75%0.73%0.61%0.4%0.39%0.03%0.1%0.05%
Mar 202669.4%13.2%12.3%2%0.6%0.69%0.58%0.48%0.56%0.03%0.09%0.04%
Apr 202672.8%11.5%10.6%2.2%0.62%0.72%0.5%0.53%0.39%0.03%0.1%0.04%
May 202671.1%13.4%10.4%2.1%0.61%0.71%0.49%0.63%0.38%0.02%0.09%0.04%
Jun 202670.9%13.4%10.5%2.1%0.73%0.71%0.49%0.66%0.38%0.02%0.09%0.04%
Jul 202671.2%13.6%10.4%2.1%0.5%0.71%0.49%0.55%0.31%0.02%0.09%0.04%
Aug 202671%13.6%10.3%2.3%0.61%0.71%0.48%0.46%0.31%0.13%0.06%0.04%
Sep 202669.4%16%10%2.1%0.59%0.57%0.47%0.35%0.31%0.11%0.06%0.03%

How has the Airwallex and Wise comparison changed over the last 12 months?

  • Wise was ahead of Airwallex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airwallex’s estimated Share of Search among payment processors worldwide moved from 0.42% to 0.57%, and its estimated monthly branded searches moved from 138K to 168K.
  • Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 584K to 623K.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Airwallex fell from 5th to 6th among payment processors worldwide.

Other head-to-heads among payment processors

How each brand is measured

Brandwave collects information about searches that people make online using Airwallex’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airwallex

11 branded search terms

  • airwallex
  • airwallex app
  • airwallex business
  • airwallex card
  • airwallex checkout
  • airwallex corporate cards
  • airwallex fees
  • airwallex pay
  • airwallex payment
  • airwallex payments
  • airwallex yield

Wise

20 branded search terms

  • send money wise
  • transfer wise app
  • TransferWise
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise bank
  • wise banking app
  • wise business
  • wise card
  • wise debit card
  • wise international payments
  • wise money transfer
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card

How the Brand Demand Index is measured

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