Starling Bank vs Wise:Which is more popular by branded search?
In August 2026, Wise had more branded searches than Starling Bank among UK and european digital banks and money apps worldwide. Wise was estimated to have 874K branded searches compared to Starling Bank’s 125K, and held a 14% Share of Search versus Starling Bank’s 2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Starling Bank or Wise?
Compare app-based banks and money accounts serving UK and European customers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wise, Starling Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | Revolut | Wise | Monzo | N26 | bunq | Starling Bank | Zopa | Chase UK | Atom bank | Kroo |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 12.4% | 8.8% | 6.9% | 2.7% | 2.4% | 0.92% | 0.63% | 0.41% | 0.09% |
| Nov 2025 | 62.7% | 14.1% | 8.5% | 7.8% | 2.5% | 2.3% | 1% | 0.64% | 0.39% | 0.09% |
| Dec 2025 | 62.4% | 14.8% | 8.4% | 8% | 2.6% | 1.9% | 0.87% | 0.64% | 0.33% | 0.07% |
| Jan 2026 | 63.1% | 13.6% | 9.7% | 6.7% | 2.2% | 2.4% | 1.1% | 0.71% | 0.4% | 0.08% |
| Feb 2026 | 62.7% | 14.5% | 9.1% | 6.6% | 2.6% | 2.4% | 1% | 0.7% | 0.4% | 0.11% |
| Mar 2026 | 65.7% | 13.2% | 8.9% | 5.8% | 2.2% | 2.1% | 1% | 0.61% | 0.34% | 0.09% |
| Apr 2026 | 61.6% | 15.1% | 9.9% | 6.4% | 2.2% | 2.7% | 0.99% | 0.61% | 0.38% | 0.1% |
| May 2026 | 65.9% | 13.7% | 8.7% | 5.8% | 2% | 2.1% | 0.85% | 0.56% | 0.28% | 0.09% |
| Jun 2026 | 66.3% | 13.7% | 7.8% | 5.8% | 2.5% | 2.1% | 0.91% | 0.56% | 0.28% | 0.09% |
| Jul 2026 | 66% | 13.2% | 8.7% | 5.7% | 2.7% | 2.1% | 0.86% | 0.55% | 0.28% | 0.08% |
| Aug 2026 | 64.2% | 14% | 10.1% | 5.5% | 2.4% | 2% | 0.84% | 0.5% | 0.28% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Starling Bank and Wise comparison changed over the last 12 months?
3 findings
- Wise was ahead of Starling Bank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Starling Bank’s estimated Share of Search among UK and european digital banks and money apps worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 145K to 125K.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide moved from 12.4% to 14%, and its estimated monthly branded searches moved from 759K to 874K.
How did search popularity change for UK and european digital banks and money apps worldwide in August 2026?
2 changes
In August 2026, Wise gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 13.2% to 14%.
Estimated monthly branded searches for Starling Bank worldwide fell 13.6% over 11 measured months, from 145K to 125K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Starling Bank’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Starling Bank
24 branded search terms
- bank starling
- starling account
- starling app
- Starling Bank
- starling bank account
- starling bank app
- starling bank application
- starling bank business account
- starling bank card
- starling bank current account
- starling bank interest rates
- starling bank joint account
- starling bank loans
- starling bank savings account
- starling bank uk
- starling business account
- starling business bank
- starling business bank account
- starling card
- starling current account
- starling interest rates
- starling joint account
- starling online banking
- starling savings account
Wise
32 branded search terms
- send money wise
- send money with wise
- transfer wise account
- transfer wise app
- TransferWise
- transferwise account
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise account
- wise app
- wise app money transfer
- wise bank
- wise banking app
- wise business
- wise business account
- wise card
- wise com
- wise debit card
- wise international bank transfer
- wise international payments
- wise money transfer
- wise money transfer app
- wise money transfer service
- wise multi currency account
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
- wise.com
Put your own brand in this comparison
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