Brandwave

Tipalti vs Wise:Which is more popular by branded search?

In August 2026, Wise had more branded searches than Tipalti among creator payout platforms worldwide. Wise was estimated to have 874K branded searches compared to Tipalti’s 49.6K, and held a 3.4% Share of Search versus Tipalti’s 0.2%. These are worldwide searches for English-language branded terms.

Share of Search among creator payout platforms worldwide in August 2026Which is more popular in search, Tipalti or Wise?
Tipalti0.2%49.6K searches
vs
Wise3.4%874K searches

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Which is more popular in search, Tipalti or Wise?

Compare the services creators use to receive and send payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tipalti and Wise among creator payout platforms worldwide, by month

Share of Search by month for Wise, Tipalti. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeWisePayoneerTipalti
Oct 202583.8%10.2%2.5%3.3%0.17%
Nov 202584.4%10.2%2.5%2.8%0.17%
Dec 202585.7%8.6%2.7%2.8%0.17%
Jan 202683.5%10.1%2.8%3.3%0.17%
Feb 202681.4%12.1%3%3.3%0.2%
Mar 202679.2%14.3%3.1%3.2%0.19%
Apr 202681.2%12.1%3.2%3.2%0.2%
May 202681.2%12.1%3.2%3.2%0.2%
Jun 202681.1%12.2%3.2%3.2%0.2%
Jul 202681.3%12.2%3.1%3.2%0.2%
Aug 202681%12.1%3.4%3.2%0.2%
Sep 2026—————

How has the Tipalti and Wise comparison changed over the last 12 months?

  • Wise was ahead of Tipalti in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Tipalti’s estimated Share of Search among creator payout platforms worldwide moved from 0.17% to 0.2%, and its estimated monthly branded searches moved from 49.8K to 49.6K.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among creator payout platforms worldwide moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 759K to 874K.

How did search popularity change for creator payout platforms worldwide in August 2026?

  1. In August 2026, Wise rose from 4th to 3rd among creator payout platforms worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Tipalti’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tipalti

2 branded search terms

  • tipalti
  • tipalti ap automation

Wise

32 branded search terms

  • send money wise
  • send money with wise
  • transfer wise account
  • transfer wise app
  • TransferWise
  • transferwise account
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise account
  • wise app
  • wise app money transfer
  • wise bank
  • wise banking app
  • wise business
  • wise business account
  • wise card
  • wise com
  • wise debit card
  • wise international bank transfer
  • wise international payments
  • wise money transfer
  • wise money transfer app
  • wise money transfer service
  • wise multi currency account
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card
  • wise.com

How the Brand Demand Index is measured

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