How popular isWise in search?
In August 2026, there were an estimated 874K branded searches for Wise worldwide which is up 15.2% over the last 11 months. Wise holds 5% estimated Share of Search among remittance services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Western Union63.2%MoneyGram23.3%
Remitly6.9%
Wise5%- Xoom1.4%
WorldRemit0.23%
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Which remittance services compete with Wise?
Share of Search by month for Western Union, MoneyGram, Remitly, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | MoneyGram | Remitly | Wise | Xoom | WorldRemit |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 22.6% | 8.2% | 5.1% | 2% | 0.5% |
| Nov 2025 | 61.9% | 22.7% | 8.3% | 5.1% | 1.7% | 0.41% |
| Dec 2025 | 63.2% | 23.3% | 6.9% | 4.4% | 1.7% | 0.42% |
| Jan 2026 | 63.2% | 23.3% | 6.9% | 4.9% | 1.4% | 0.34% |
| Feb 2026 | 64.3% | 23.7% | 5.8% | 4.4% | 1.4% | 0.35% |
| Mar 2026 | 63.2% | 23.3% | 6.9% | 4.6% | 1.7% | 0.34% |
| Apr 2026 | 66.1% | 20% | 7.3% | 4.9% | 1.5% | 0.29% |
| May 2026 | 66.1% | 20% | 7.3% | 4.9% | 1.5% | 0.29% |
| Jun 2026 | 62.6% | 22.9% | 6.8% | 5.6% | 1.7% | 0.34% |
| Jul 2026 | 67.1% | 20.3% | 6% | 4.8% | 1.5% | 0.24% |
| Aug 2026 | 63.2% | 23.3% | 6.9% | 5% | 1.4% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.2% | 11.1M | 0% | -4 points | |
| 2, held 2nd | 23.3% | 4.1M | +22.1% | +3 points | |
| 3, held 3rd | 6.9% | 1.2M | +22% | +0.9 points | |
| 4, held 4th | 5% | 874K | +10% | +0.2 points | |
| 5, held 5th | 1.4% | 246K | 0% | -0.1 points | |
| 6, held 6th | 0.23% | 40.5K | 0% | 0 points |
63.2%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -4 points.
23.3%
Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +3 points.
3.
Remitly6.9%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.9 points.
4.
Wise5%
Held 4th. 874K estimated branded searches, +10% vs prior month. Share +0.2 points.
5.Xoom
1.4%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.23%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wise and its closest rivals
How has branded search demand for Wise changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wise worldwide rose from 759K to 874K.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among remittance services worldwide peaked at 5.6% in June 2026 and was lowest at 4.4% in February 2026.
How did search popularity change for remittance services worldwide in August 2026?
6 changes
In August 2026, MoneyGram gained estimated Share of Search among remittance services worldwide, from 20.3% to 23.3%.
In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%.
In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.
Estimated monthly branded searches for Wise worldwide rose 15.2% over 11 measured months, from 759K to 874K in August 2026.
Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
Estimated monthly branded searches for Xoom worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Where does Wise compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Money transfer apps | 5th of 6 | 3% | Show ranking |
| Creator payout platforms | 3rd of 5 | 3.4% | Show ranking |
| Remittance services | 4th of 6 | 5% | Shown above |
| Prepaid cards | 3rd of 6 | 13% | Show ranking |
| UK and European digital banks and money apps | 2nd of 10 | 14% | Show ranking |
How is Wise measured?
Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
32 branded search terms
- send money wise
- send money with wise
- transfer wise account
- transfer wise app
- TransferWise
- transferwise account
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise account
- wise app
- wise app money transfer
- wise bank
- wise banking app
- wise business
- wise business account
- wise card
- wise com
- wise debit card
- wise international bank transfer
- wise international payments
- wise money transfer
- wise money transfer app
- wise money transfer service
- wise multi currency account
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
- wise.com
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